Commercial Sales Training Manager

McCain Foods•Oakbrook Terrace, IL

3d•Hybrid

About The Position

McCain Foods is seeking a Commercial Sales Training Manager to develop and deliver sales capability programs for its commercial organization across Foodservice, QSR, Key Accounts, and Retail channels. The individual contributor role combines sales expertise, learning design, coaching, and business strategy to improve sales performance, productivity, and customer engagement, and to prepare teams to use AI-enabled tools and technologies. The position is part of the Foodservice commercial organization and reports to the Senior Director, Strategy & Execution – Foodservice. It partners with Sales, Commercial Leadership, Marketing, Category Management, Human Resources, Digital, and Commercial Analytics teams to align capability development with business priorities. The role has broad enterprise impact through learning strategies, coaching programs, and sales excellence initiatives. The role requires travel throughout Canada and the United States, approximately 40–50%, to facilitate training, conduct field coaching, and support commercial events and team meetings. McCain describes most office-based roles as hybrid, with the option to work remotely two days per week, though exceptions may apply depending on role and location.

Requirements

Bachelor’s degree in Business, Sales, Marketing, Learning & Development, Adult Education, or a related field is preferred.
5–7+ years of experience in sales, sales enablement, sales training, learning and development, or a related commercial capability function.
Proven experience designing and delivering sales training programs that drive measurable behavior change and business results.
Strong understanding of complex commercial selling environments.
Experience supporting or working across multiple sales channels, including Foodservice, QSR, Retail, and/or Key Accounts.
Knowledge of sales coaching methodologies and experience developing manager coaching capability.
Strong facilitation, presentation, communication, and storytelling skills.
Ability to translate complex concepts into engaging, practical, and actionable learning experiences.
Experience creating learning content using a variety of modalities beyond traditional classroom delivery.
Familiarity with CRM and sales enablement platforms such as Salesforce, Microsoft Dynamics 365, SAP CX, Seismic, Highspot, or similar technologies.
Experience leveraging AI tools and technologies to improve productivity, learning, and sales effectiveness.
Strong collaboration and stakeholder management skills, with the ability to influence across functions and leadership levels.
Data-driven mindset and experience measuring learning outcomes and demonstrating business impact.
Ability and willingness to travel approximately 40–50% throughout Canada and the United States.

Nice To Haves

A bachelor’s degree in a relevant field is preferred.
Experience in CPG, foodservice, QSR, retail, or related industries.

Responsibilities

Design and deliver sales capability programs covering prospecting, consultative selling, negotiation, objection handling, account management, storytelling with data, and closing techniques.
Build and manage onboarding programs that accelerate new-hire readiness and support integration into McCain’s Commercial Academy.
Assess capability needs across sales roles and channels, and tailor learning experiences to business and customer requirements.
Develop and implement tools, frameworks, and resources to strengthen frontline manager coaching effectiveness.
Train sales leaders in coaching approaches, including call recordings, pitch reviews, performance feedback, and AI-enabled coaching tools.
Establish feedback mechanisms and measurement frameworks to evaluate skill adoption, behavior change, and business impact.
Create sales playbooks, conversation guides, best practices, and learning content to support commercial excellence.
Partner with Sales, Marketing, Category, HR, Commercial Analytics, and Digital teams to align capability development with business priorities.
Lead initiatives to increase AI literacy and practical AI adoption across the commercial organization.
Evaluate sales enablement technologies and recommend solutions to improve sales effectiveness and productivity.
Improve learning programs using performance data, participant feedback, market insights, and adult learning best practices.
Travel throughout Canada and the United States to facilitate training, conduct field coaching, and support commercial events and team meetings.