Commercial Sales Representative - West Texas Region
About The Position
The Sales Representative drives profitable growth in fuel and lubricant sales through business development, account management, and customer relationship management. The role promotes unbranded commercial fuel, commercial lubricant, and branded fuel programs; identifies and secures new business; and develops long-term customer partnerships to expand market share and revenue. It requires industry knowledge, an understanding of fuel and lubricant markets, and the ability to acquire, retain, and grow business-to-business accounts. The position reports to the Vice President of Commercial Supply & Sales and covers the West Texas region. The representative works in both office and field environments and travels extensively within the assigned territory, including frequent day travel and occasional overnight travel.
Requirements
- High school diploma or equivalent.
- Minimum of 5 years of sales experience, preferably in a B2B environment.
- Extensive working knowledge of unbranded commercial fuel sales and associated market dynamics.
- Demonstrated experience selling commercial lubricants and developing lubricant accounts.
- Practical experience with branded fuel programs, dealer relationships, or branded site development.
- Proven ability to originate new business, manage a sales pipeline, negotiate agreements, and grow profitable accounts.
- Strong commercial judgment, including an understanding of pricing, margins, competitive positioning, and customer economics.
- Strong written and verbal communication, organization, follow-through, and customer service skills.
- Proficiency with CRM platforms and Microsoft 365 applications, including Excel, Word, PowerPoint, Outlook, and Teams.
- Valid driver's license.
- Ability to travel extensively within the assigned territory, including frequent day travel and occasional overnight travel.
- Ability to work in office and field environments.
Nice To Haves
- Bachelor’s degree in Business, Marketing, or a related field.
- Fuel industry experience, particularly with branded and unbranded fuel programs and lubricant products.
- Bilingual English/Spanish.
Responsibilities
- Develop and execute a territory plan focused on profitable growth in commercial fuels, lubricants, and branded fuel programs.
- Prospect, qualify, and close new business through disciplined outreach, referrals, market intelligence, and relationship development.
- Build and manage a strong pipeline of commercial, industrial, fleet, dealer, and wholesale opportunities.
- Sell complete customer solutions that may include unbranded refined fuels, commercial lubricants, branded programs, and related services.
- Prepare customer proposals, negotiate commercial terms, and coordinate internally on pricing, supply, credit, contracts, and onboarding.
- Maintain strong relationships with existing customers, identify growth opportunities, and support retention through responsive account management.
- Use the company CRM to document activity, manage opportunities, maintain account information, and provide reliable sales forecasts.
- Monitor market conditions, competitive activity, customer needs, and pricing dynamics to improve positioning and decision-making.
- Partner closely with supply, pricing, operations, credit, and leadership teams to deliver a consistent customer experience.
- Perform all other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
