Commercial Sales Manager

Liberty Mutual•Atlanta, GA

About The Position

Comparion Insurance Agency, a Liberty Mutual Company, is seeking a Regional Small Commercial Sales Manager to lead, coach, and grow a high-performing team of small commercial producers. The role drives regional sales, retention, and customer satisfaction by developing agents, strengthening carrier partnerships, and promoting operational excellence across sales and service delivery. The manager will help shape and evolve Comparion’s small commercial business. Candidates are sought in TN, SC, NC, GA, FL, and AL. Eligible employees may earn variable compensation of up to 50% of base salary in 2026, contingent on designated key performance measures. The position includes leadership of producers, strategic guidance for agency growth, sales-cycle support, business development coaching, carrier and client relationship management, local marketing oversight, service-level accountability, staffing, performance analysis, and employee development. It also requires staying current on industry trends, products, and regulatory changes. The typical starting salary range is determined by skills, experience, education, certifications, and location. The full salary range reflects the competitive labor market value for these positions nationally and provides room for progression. Some Liberty Mutual roles have compensation plans that may include commission and/or bonus earnings at rates determined by factors in the applicable plan. Comparion Insurance Agency was created in 2022 to transition former Liberty Mutual exclusive agents to an agency offering a value proposition to carriers. It has over 2,000 agents in approximately 180 cities across 44 states and offers customers 50 insurance companies and a broad range of products. Comparion is owned and backed by Liberty Mutual Group. Liberty Mutual is an equal opportunity employer and does not tolerate discrimination on legally protected bases.

Requirements

Bachelor’s degree or equivalent experience.
Demonstrated knowledge of commercial lines products and services.
Proven success in prior sales or related experience.
Highly effective oral and written communication skills, including group and individual presentation, persuasion, negotiation, and customer service skills.
Excellent organizational skills and effective time management.
Strong leadership, interpersonal, and analytical skills.
Must have, or be able to secure, a current state license in property, casualty, and life insurance.

Nice To Haves

Prior supervisory experience is helpful.

Responsibilities

Lead, coach, and develop small commercial producers to meet or exceed new-business, retention, premium growth, and profitability goals.
Provide strategic guidance to expand and optimize the agency, including identifying and evaluating new market and business opportunities.
Support agents throughout the sales cycle by advising on policy types, coverage, renewals, policy changes, and complex submissions and renewals.
Coach agents on lead follow-up, cross-selling, prospect cultivation, and referral strategies to drive new business.
Serve as a primary liaison among agents, clients, and internal teams to support clear communication and timely resolution of post-enrollment issues.
Maintain and strengthen carrier relationships in partnership with Relationship Managers to enhance product access and service.
Oversee local marketing and community networking initiatives to support market penetration.
Ensure high service levels, including on-time renewals, prompt certificate issuance, and timely responses to client inquiries; establish accountability for team service-level agreements.
Recruit, staff, and manage personnel levels to align with business needs.
Monitor and analyze performance metrics, including retention, premium growth, loss ratios, and revenue per producer, and use findings to provide coaching and action plans.
Mentor employees, conduct performance reviews, and provide ongoing feedback to support career development and goal attainment.
Stay current on small commercial industry trends, products, and regulatory changes affecting clients and carriers.