Commercial Producer

TEGNA • Grand Rapids, MI

13d • Onsite

About The Position

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget. Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Requirements

• Bachelor’s degree
• 3-5 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Nice To Haves

• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred.

Responsibilities

• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO) benefit
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level