Commercial Marketing Performance Manager
About The Position
We are seeking a Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. This role is central to our Strategy & Performance function, with accountability for driving and optimizing the commercial performance of marketing. You will own performance tracking, reporting, and forecasting, using data and insight to monitor outcomes, optimize investment, and ensure spend is aligned with clear financial targets. This role focuses on in-year performance, trading, and optimization, ensuring marketing investment delivers against financial targets and commercial priorities. It is ideal for someone who is commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.
Requirements
- Commercial & strategic foresight (5+ years)
- Strong understanding of revenue drivers, return on investment, cost management and value creation
- Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
- Performance & trading management (5+ years)
- Experience running in-year trading cycles and tracking performance against targets
- Ability to identify risks and opportunities early and adapt plans at pace
- Analytical & data expertise (5+ years)
- Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
- Strong experience using data to inform decisions, challenge assumptions and optimise outcomes
- Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis
Nice To Haves
- Experience within financial services or a regulated environment
- Experience in marketing effectiveness, optimisation or performance roles
- Exposure to affluent, wealth, savings or investment products
Responsibilities
- Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimize plans dynamically.
- Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making.
- Identifying risks and opportunities early, and driving timely interventions to stay on track.
- Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
- Maximizing return on investment by continuously optimizing spend using performance data, channel efficiency insights and commercial analysis.
- Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value.
- Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time.
- Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes.
- Driving consistency in how marketing performance is measured, evaluated and improved across the team.
- Creating clear, compelling narratives that translate complex performance data into actionable insight.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days’ holiday, plus bank holidays
- A range of wellbeing initiatives and generous parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
