Commerical Marketing Manager

Monday Night Brewing•Atlanta, GA

5d•$68,000 - $75,000•Onsite

About The Position

Monday Night Brewing is seeking a full-time Commercial Marketing Manager to join and lead our growing team at Monday Night Brewing (Atlanta, GA). The primary role of this position will be to turn Brand, Portfolio and Commercial Strategy into programs, experiences and tools that drive growth across beer, spirits, RTDs and future beverage innovation. We pride ourselves on living out our core values and fulfilling our purpose: deepening relationships over some of the best beer in the country.

Requirements

5+ years of experience in Commercial, Trade, Shopper, Customer, Experiential or Brand Marketing.
Beverage alcohol, CPG, hospitality, food & beverage or another consumer-driven industry strongly preferred.
Experience translating brand strategy and consumer insights into customer-facing programs.
Strong project management, presentation, storytelling and communication skills.
Experience managing cross-functional projects, agencies, vendors and budgets.
Ability to thrive in a fast-moving, entrepreneurial environment with broad ownership.
Ability to demonstrate Monday Night values.

Nice To Haves

A builder – You are equally comfortable developing an idea, building the presentation and tools, briefing creative partners and getting into the market to see how it comes to life.
You genuinely love beverages, hospitality, food, culture and consumer brands.
You’re a commercial thinker with a creative eye and can turn a business objective into an idea people actually want to experience.
You’re comfortable creating polished presentations and quick-turn creative using PowerPoint/Google Slides and Canva.
Working knowledge of Adobe Creative Suite/Photoshop is a plus; experience creating or adapting illustrative/vector files is also a plus.
You understand social media and emerging digital culture; experience managing brand social channels or creating social content is a plus.
You have experience with experiential marketing, events, activations or sponsorships and enjoy bringing ideas to life in the real world.
You’re highly organized, resourceful and comfortable balancing strategy with hands-on execution.
You like being in the marketplace—working with sales teams, visiting accounts, attending events and staying connected to consumers and culture.
Collector of tiki mugs
Late night Anime watcher

Responsibilities

Translate Brand and Portfolio Strategy into customer-focused commercial programs across On-Premise, Off-Premise, Chains and National Accounts.
Develop compelling customer presentations, selling stories, program toolkits and sales enablement materials.
Lead commercialization planning for new products and portfolio initiatives, from customer proposition through launch.
Develop experiential events, consumer activations and brand experiences from concept through execution, including creative development, vendors, budgets and measurement.
Partner with Commercial Activation to bring programs to life within priority accounts, hospitality relationships and markets.
Stay close to consumer, beverage, hospitality, retail and cultural trends, translating emerging behaviors into relevant ideas and commercial opportunities.
Bring a strong understanding of social media and digital culture to programming, identifying opportunities for experiences and commercial initiatives to generate relevant content and conversation.
Support annual Commercial Planning, programming calendars and measurement of program performance and ROI.
Manage agency and creative partners and multiple projects, timelines and budgets simultaneously.
Work cross-functionally with Brand, Sales, Commercial Activation, Hospitality, Finance and Operations to move ideas from strategy into market.