Commerical Marketing Manager

Monday Night Brewing•Atlanta, GA

3d•Onsite

About The Position

Monday Night Brewing, an award-winning craft brewery based in Atlanta with a distribution footprint across Georgia, Alabama, Tennessee, and North Carolina, is seeking a full-time Commercial Marketing Manager. This role will be responsible for translating Brand, Portfolio, and Commercial Strategy into programs, experiences, and tools that drive growth across beer, spirits, RTDs, and future beverage innovations. The company prides itself on living out its core values and fulfilling its purpose: deepening relationships over some of the best beer in the country.

Requirements

5+ years of experience in Commercial, Trade, Shopper, Customer, Experiential or Brand Marketing.
Beverage alcohol, CPG, hospitality, food & beverage or another consumer-driven industry strongly preferred.
Experience translating brand strategy and consumer insights into customer-facing programs.
Strong project management, presentation, storytelling and communication skills.
Experience managing cross-functional projects, agencies, vendors and budgets.
Ability to thrive in a fast-moving, entrepreneurial environment with broad ownership.
Ability to demonstrate Monday Night values.
Ability to climb, lift, reach, bend, stoop, and frequently lift at least 40 pounds.
Must be able to stand for up to 8 hours in a hot, wet, humid and loud environment.
This position is extremely physical and demanding in nature and involves working with potentially dangerous equipment, machinery, exposure to high noise levels, and handling of hazardous materials.
Must be able to use repetitive motions and work in hot and cold environments.

Nice To Haves

Working knowledge of Adobe Creative Suite/Photoshop is a plus.
Experience creating or adapting illustrative/vector files is also a plus.
Understand social media and emerging digital culture; experience managing brand social channels or creating social content is a plus.
Experience with experiential marketing, events, activations or sponsorships and enjoy bringing ideas to life in the real world.
Collector of tiki mugs
Late night Anime watcher

Responsibilities

Translate Brand and Portfolio Strategy into customer-focused commercial programs across On-Premise, Off-Premise, Chains and National Accounts.
Develop compelling customer presentations, selling stories, program toolkits and sales enablement materials.
Lead commercialization planning for new products and portfolio initiatives, from customer proposition through launch.
Develop experiential events, consumer activations and brand experiences from concept through execution, including creative development, vendors, budgets and measurement.
Partner with Commercial Activation to bring programs to life within priority accounts, hospitality relationships and markets.
Stay close to consumer, beverage, hospitality, retail and cultural trends, translating emerging behaviors into relevant ideas and commercial opportunities.
Bring a strong understanding of social media and digital culture to programming, identifying opportunities for experiences and commercial initiatives to generate relevant content and conversation.
Support annual Commercial Planning, programming calendars and measurement of program performance and ROI.
Manage agency and creative partners and multiple projects, timelines and budgets simultaneously.
Work cross-functionally with Brand, Sales, Commercial Activation, Hospitality, Finance and Operations to move ideas from strategy into market.