Commercial Marketing Manager, Broadband Customer Management

T-Mobile•Frisco, TX

8d•Hybrid

About The Position

The Commercial Marketing Manager is responsible for analyzing and developing strategies that influence revenue, lifecycle and customer retention across T-Mobile’s Broadband portfolio. Requires deep competency across data-driven analysis, pricing strategy, marketing strategy, competitive insights, business management, financial acumen, relationship building & influencing, go-to-market planning, and cross-functional leadership. The Commercial Marketing Manager will partner with Finance, Market Intelligence, Product, Marketing, Program Management, Analytics, and Operations to define and execute strategic vision. This is a high-impact opportunity for a strategic, analytically rigorous, and financially minded professional to identify new solutions, build business cases to drive strategic decisions, and deliver measurable outcomes in a fast-paced environment. This role will primarily own Fiber customer migration, but will also support Fiber and Home Internet disconnect, revenue, and lifecycle analysis as needed. This is a hybrid role requiring a minimum of 3 days per week in the office.

Requirements

Advanced Data & Business Analytics - Demonstrated ability to analyze large, complex data sets to surface actionable insights; experience with BI tools, SQL, Excel modeling, or equivalent analytical platforms. Able to connect data findings to business outcomes and recommend strategic action.
Financial Acumen / Business Case Development - Knowledge of financial drivers; experience managing return on investment objectives; ability to develop high-level financial models and review quarterly forecasts and budgets.
Target Setting and Results Measurement - Ability to lead planning cycles in a fast-paced and highly competitive industry with a collaborative approach; comfortable setting measurable KPIs and tracking performance rigorously.
Strategy Development - Experience in defining and leading marketing strategies grounded in data and customer insights.
Presentations & Storytelling - Strong communications skills by presentation, written, and verbal methods; ability to synthesize complex analytical findings and large amounts of information into a clear, cohesive story for senior audiences.
Telecommunications / Internet Experience - Strong understanding of broadband, voice, and data services and products.
Cross-Functional Leadership - Ability to influence, lead, and coach cross-functional teams and champion new concepts and ideas.
Go-to-Market Strategy - Experience in defining and executing go-to-market strategies.
Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
Analyzing customer, business, and industry data to drive business performance; proficiency with data analysis tools, dashboards, and reporting platforms.
Business case development and financial modeling to support strategic recommendations.
Driving strategy cross-functionally across large, matrixed organizations.
At least 18 years of age
Legally authorized to work in the United States

Responsibilities

Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy.
Translate complex internal and external data sets into clear, decision-ready insights for leadership.
Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers.
Build high-quality financial models and validate assumptions through data analysis.
Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights.
Requires strong cross-functional collaboration to ensure flawless execution of customer-facing programs.
Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data.
Provide strategic recommendations on offers and programs to acquire and retain broadband customers.
Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.
Collaborate with marketing partners to develop customer journeys and communications based on data-driven customer segmentation and lifecycle insights.
Also responsible for other duties/projects as assigned by business management as needed