Commercial Marketing Director
About The Position
As the Commercial Marketing Director, you connect strategy to execution by translating business priorities into clear, actionable marketing programs that drive results in the field. You will oversee the planning and delivery of commercial promotions, ensuring alignment across stakeholders and consistency with AutoZone branding. This role blends strategic thinking with hands-on execution. You will evaluate performance, refine messaging, and continuously improve how we engage customers and support the field sales organization. From new product introductions to targeted campaigns, you will play a key role in accelerating commercial growth.
Requirements
- 15 + years of relevant marketing experience
- Strong experience developing and executing go-to-market strategies
- Proven ability to manage promotions, campaigns, and communication plans
- Analytical mindset with the ability to translate data into actionable insights
- Strong communication skills with the ability to influence field teams and cross-functional partners
- Ability to manage multiple priorities in a fast-paced environment
Nice To Haves
- Bachelor’s degree in Marketing, Business, Finance, or related field. MBA or advanced degree preferred
- Experience supporting both field operations and marketing in a commercial or retail environment
- Background in customer segmentation and targeted campaign execution
- Experience developing incentive programs and driving customer engagement initiatives
- Strong understanding of multi-channel communication strategies
- Demonstrated ability to drive innovation while maintaining operational discipline
Responsibilities
- Lead the development and execution of commercial marketing strategies supporting customer acquisition, penetration, and retention
- Manage commercial promotions including calendars, processes, and field communication
- Oversee multi-period category promotions and development of sales flyers
- Partner with marketing teams to create materials aligned with AutoZone branding
- Develop and communicate selling scripts to support field execution
- Analyze promotion performance and report results to key stakeholders
- Utilize multiple communication channels such as direct mail, web, EDGE, promotions, and blitzes to reach field sales teams and customers
- Conduct customer segmentation analysis and develop targeted promotional materials
- Drive both strategic and tactical business planning initiatives
- Develop and manage customer and supplier councils
- Create and manage customer and AutoZoner incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
