Marketing Lead - Commercial

Somethings•New York, NY

7d•$140,000 - $180,000•Hybrid

About The Position

Somethings is building the first social wellness platform for teens and young adults. Our platform aims to connect teens with mentors who understand them and help them improve. With 25 million teens in the U.S. struggling with mental health, Somethings provides a space for them to connect with supportive humans and receive the help they need to thrive. The company is backed by General Catalyst and other prominent investors, experiencing rapid growth with a 1100% increase in 2025 and projected 5x growth in 2026. This role is an opportunity to shape the public presence of a significant company in the mental health sector.

Requirements

6+ years of marketing experience, preferably in healthcare, health tech, or enterprise/government sales environments.
Direct experience building marketing programs that generate top-of-funnel pipeline for sales teams selling into health plans, managed care organizations, or state agencies.
Proven experience running and growing brand or content channels with demonstrable commercial outcomes.
Comfortable with both strategy setting and hands-on execution, including writing posts and launching campaigns.
Strong understanding of voice, positioning, and brand perception.
Ability to thrive in ambiguity and own problems end-to-end.
Clear communication skills and ability to move quickly.
Ability to make a significant impact with a small team or budget.
Proficiency with design tools like Canva or Figma for creating assets and posts.

Nice To Haves

Experience helping a startup grow its presence from unknown to recognized within the health plan or Medicaid space.

Responsibilities

Build and execute marketing systems to support the commercial team.
Own the company's LinkedIn presence and its presentation to health plan buyers, state partners, and the broader market.
Shape the conference strategy, brand presence, and field marketing approach targeting the health plan and Medicaid ecosystem.
Create sales enablement content and positioning to help the commercial team communicate a clear and compelling story.
Define how the company communicates value, differentiation, and credibility in high-stakes, real-world conversations.
Design and run marketing systems to consistently generate qualified interest from health plan decision-makers.
Develop content strategies to reach CMOs, behavioral health directors, and procurement leads at health plans and state agencies.
Build campaigns, assets, and thought leadership to maintain brand visibility during long enterprise sales cycles.
Own the company's presence at key industry conferences and events attended by health plan buyers.
Create marketing infrastructure, including playbooks, content calendars, and lead nurture sequences, to provide a competitive edge to the sales team.
Set brand and positioning strategy and personally execute it.
Write, post, test, refine, and ship content.
Build lightweight systems and processes that can scale with company growth.
Track marketing performance, identify successful strategies, and discontinue ineffective ones.