Commercial Insights & Analytics Lead, Hepatology/Immunology

GSK•Philadelphia, PA

3d•Onsite

About The Position

The role is a unique and high-profile leadership role which requires influencing, communication, and negotiation skills, in addition to a combination of strong technical quantitative and qualitative competencies, and an agile and practical way of working. The skills and competencies key for this role are an integral part of the Commercial business capability in insights-grounded brand leadership and will become increasingly important as the portfolio expands in hepatology/immunology therapeutic areas. Commercial Insights & Analytics (CIA) Leads are members of the respective Business Unit (BU) leadership teams. Proactively identify business questions (e.g., market trends, product performance, marketing campaign development and performance, market access analytics, sales force organization design, call planning) and determine the optimal approach to answer them through data, analytics, market research, etc. Partner with, advise, and advocate for, Hepatology/Immunology BU leadership on the portfolio of Commercial Insights & Analytics responsibilities and defined deliverables, including but not limited to key business questions and insights, market research, commercial data needs, and commercial investment areas including related ROI and campaign / channel analytics and best practices. This role is designed to own the insights & analytics for the specific assets and advocate and substantiate insights approaches, frameworks, and advanced analytic methodologies vis-à-vis BU and marketing leadership, finance, and other business partners. The CI&A Hepatology/Immunology Lead must understand the brand strategy such that an analytics strategy (analytics deployment plan) can be implemented according to the business planning cycle which also facilitates execution maturity among the CI&A functions. In this general capacity the Commercial Insights & Analytics Hepatology/Immunology Lead will own the following responsibilities: Forge close and highly effective working relationships with BU and brand leadership and with Commercial Insights & Analytics leadership. Provide strategic direction and insights to the organization to ensure goal achievement, ROI, and appropriate investment in people, systems, and process needs. Advise, and review with brand and BU Leadership on the insights plan to drive brand strategy. Advocate for customer experience best practices and embed tools and processes such as personas and customer journeys into strategic direction & insights. Through business analytics Subject Matter Experts, lead the design and execution of in-depth data analytics projects (data vendor identification, analysis design/ business rules, summary, and presentation of results) to increase overall commercial success. Advocate for BU and brand management adherence to standard insights approaches, frameworks, and methodologies, in collaboration with Decision Intelligence Platforms & Innovation Lead. Collaborate cross-functional with Field Platforms & Operations and Digital & Tech on field reporting tools and analyses. Facilitate forecast assumption generation and alignment between Forecasting and Brand Management. Articulate commercial data needs and views on standard integrated reporting platform. Oversee Marketing Mix Modeling and Investment ROI analyses via subject matter experts on team. Look to innovate through pilots and experiments, in collaboration with Decision Intelligence Platforms & Innovation Lead. Supervise staff; including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance. Manage off-shore and on-shore Global Capability Center resources. Communicate goals clearly to employees to ensure understanding and success in achieving them. Motivate and inspire employees to do their best work through coaching. Propose and manage funding for Insights & Analytics deliverables.

Requirements

Bachelor's Degree.
10 years or greater of professional experience, full-time employment, in a life sciences company (or related) or in a management consulting firm, or market research firm combined with knowledge of pharmaceutical industry.
Most recent professional experience includes 5 years or more of direct line and matrix leadership of teams / agencies / vendors / third parties.
Able to demonstrate business acumen, analytical, quantitative, and qualitative analysis/synthesis skills

Nice To Haves

Bachelor's degree in any one of the following: Focus in Business, Math, Life Science, Social Sciences (Economics), or Engineering.
MBA or advanced degree in one of the disciplines above
Knowledge and experience in hepatology and immunology indications.
Familiarity with AI tools.
Demonstrated experience influencing senior commercial leadership.
Direct line leadership experience must include employee development, coaching, hiring, and performance management.
Strong communication and presentation skills as evidenced through impactful management presentations, conference presentations, and/or publications.
Proven and advanced collaboration skills, and cultural sensitivity.

Responsibilities

Proactively identify business questions (e.g., market trends, product performance, marketing campaign development and performance, market access analytics, sales force organization design, call planning) and determine the optimal approach to answer them through data, analytics, market research, etc.
Partner with, advise, and advocate for, Hepatology/Immunology BU leadership on the portfolio of Commercial Insights & Analytics responsibilities and defined deliverables, including but not limited to key business questions and insights, market research, commercial data needs, and commercial investment areas including related ROI and campaign / channel analytics and best practices.
Own the insights & analytics for the specific assets and advocate and substantiate insights approaches, frameworks, and advanced analytic methodologies vis-à-vis BU and marketing leadership, finance, and other business partners.
Understand the brand strategy such that an analytics strategy (analytics deployment plan) can be implemented according to the business planning cycle which also facilitates execution maturity among the CI&A functions.
Forge close and highly effective working relationships with BU and brand leadership and with Commercial Insights & Analytics leadership.
Provide strategic direction and insights to the organization to ensure goal achievement, ROI, and appropriate investment in people, systems, and process needs.
Advise, and review with brand and BU Leadership on the insights plan to drive brand strategy.
Advocate for customer experience best practices and embed tools and processes such as personas and customer journeys into strategic direction & insights.
Through business analytics Subject Matter Experts, lead the design and execution of in-depth data analytics projects (data vendor identification, analysis design/ business rules, summary, and presentation of results) to increase overall commercial success.
Advocate for BU and brand management adherence to standard insights approaches, frameworks, and methodologies, in collaboration with Decision Intelligence Platforms & Innovation Lead.
Collaborate cross-functional with Field Platforms & Operations and Digital & Tech on field reporting tools and analyses.
Facilitate forecast assumption generation and alignment between Forecasting and Brand Management.
Articulate commercial data needs and views on standard integrated reporting platform.
Oversee Marketing Mix Modeling and Investment ROI analyses via subject matter experts on team.
Look to innovate through pilots and experiments, in collaboration with Decision Intelligence Platforms & Innovation Lead.
Supervise staff; including, but not limited to, organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
Manage off-shore and on-shore Global Capability Center resources.
Communicate goals clearly to employees to ensure understanding and success in achieving them.
Motivate and inspire employees to do their best work through coaching.
Propose and manage funding for Insights & Analytics deliverables.