Commercial & Government Events Specialist, Trade Shows

Ford, MI,US
$86,600 - $166,200Hybrid

About The Position

We are seeking a detail-oriented and results-driven Commercial & Government Events Specialist to plan, execute, and optimize events that drive business growth, client engagement, and brand visibility. This role will manage end-to-end event delivery, working cross-functionally with sales, marketing, and external partners to ensure successful commercial outcomes.

Requirements

  • Bachelor Degree in Marketing and Communications
  • 3–6 years of experience in event management, preferably in a commercial or B2B environment
  • Proven track record of delivering successful events tied to business outcomes
  • Strong project management and organizational skills
  • Experience managing budgets and vendor negotiations
  • Experience utilizing Microsoft Office (Word, Excel, PowerPoint)
  • Ability to work cross-functionally with internal teams and external partners
  • Excellent communication and stakeholder management skills
  • Excellent analytical and strategic thinking skills
  • Being proactive and showing initiative
  • Willingness to travel and support on-site event execution as needed

Nice To Haves

  • Automotive experience
  • Marketing Plans and Workback calendars
  • Project Management skills

Responsibilities

  • Plan and execute a range of commercial events, including trade shows, conferences, client activations, sponsorships/integrations, and corporate events
  • Manage event budgets, timelines, and logistics to ensure delivery on time and within scope
  • Collaborate with sales and marketing teams to align events with revenue goals and campaign strategies
  • Identify and secure venues, vehicles, vendors, and sponsorship opportunities
  • Negotiate contracts with event managers and partners to maximize ROI
  • Oversee on-site event execution, ensuring a high-quality attendee experience
  • Track and report on event performance, including lead generation, pipeline impact, and ROI
  • Manage relationships with key stakeholders, partners, and clients
  • Ensure compliance with brand standards and company policies
  • Continuously identify opportunities to improve event effectiveness and efficiency

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days
  • paid parental leave
  • new parent ramp-up programs
  • subsidized back-up child care
  • Family building benefits including adoption and surrogacy expense reimbursement
  • fertility treatments
  • Vehicle discount program for employees and family members
  • management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off
  • the option to purchase additional vacation time
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