Commercial Field Marketing Manager

Cohesity•Heathrow, FL

3d•$135,200 - $169,000•Hybrid

About The Position

Cohesity is seeking a Commercial Field Marketing Manager to own and execute the field marketing strategy for its U.S. Commercial business. As the primary marketing partner to the Commercial Sales organization, this role will develop integrated marketing programs to generate net new pipeline, acquire new customers, and drive revenue growth. The position involves close collaboration with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to build targeted campaigns across digital, events, ABM, and field programs. The ideal candidate is comfortable balancing strategy with execution and leveraging AI to improve planning, campaign performance, reporting, and operational efficiency.

Requirements

5+ years of B2B enterprise marketing experience in field marketing or demand generation.
Proven success generating net new pipeline and marketing-sourced opportunities.
Experience partnering closely with Sales and SDR teams on new customer acquisition strategies.
Hands-on experience with digital campaigns, ABM, events, webinars, and integrated demand generation.
Strong project management, analytical, and communication skills.
Experience with Salesforce, Marketo, Tableau, or similar marketing platforms.
Comfortable using AI tools to improve productivity, campaign execution, reporting, and decision-making.

Nice To Haves

Experience in cybersecurity, data protection, cloud, SaaS, or enterprise infrastructure.
Familiarity with ABM, intent data, and modern demand generation strategies.
Experience implementing AI-enabled marketing tools or workflow automation.

Responsibilities

Develop and execute integrated marketing plans focused on new logo acquisition and pipeline generation.
Drive full-funnel campaigns across digital, events, webinars, ABM, direct mail, and integrated marketing.
Partner with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to identify target accounts and whitespace opportunities.
Leverage AI to accelerate campaign planning, audience segmentation, content creation, reporting, and optimization.
Measure pipeline performance, marketing-sourced opportunities, and ROI, continuously optimizing programs based on data.
Partner with Sales Development to maximize lead follow-up and conversion.
Serve as the primary marketing partner to the Commercial Sales organization.
Align marketing investments with sales priorities, target accounts, and new logo goals.
Use data and AI-driven insights to identify opportunities and communicate marketing impact.
Plan and execute regional events, webinars, executive roundtables, trade shows, and prospecting programs.
Own program execution from planning through pipeline measurement and follow-up.
Identify innovative opportunities to engage new buyers and generate demand.