Commerce Lifecycle Marketing Manager

GoDaddy • Canada, BC

2h • CA$101,500 - CA$152,500 • Remote

About The Position

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

Requirements

• 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences
• Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills
• Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns
• Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)
• Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions

Nice To Haves

• Experience in MessageGears
• Experience in the payment processing or e-commerce industry

Responsibilities

• Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging
• Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization
• Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations
• Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness
• Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap

Benefits

• paid time off
• retirement savings (e.g., 401k, pension schemes)
• bonus/incentive eligibility
• equity grants
• participation in our employee stock purchase plan
• competitive health benefits
• parental leave
• health, dental, and vision insurance
• life insurance
• critical illness
• AD&D
• health care spending account
• employee assistance program
• paid sick time
• paid personal time
• remote work options
• paid holidays
• paid Wellness days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed