Commerce Editor, Allure

Condé Nast Germany•New York, NY

88d•$80,000 - $94,000•Onsite

About The Position

The Commerce Editor for Allure executes a content strategy aligned with the brand’s strategy, writing and editing shoppable, engaging editorial content. The role requires strong beauty-industry experience and a thorough understanding of affiliate commerce. The editor manages high-volume editing and writing as needed, develops content clusters, and reports on performance metrics. This position reports to the Senior Commerce Director for Allure and is based in New York, NY. The editor helps define Allure’s content-to-commerce strategy, develops product and shopping recommendations for its audience, and works with editorial, commerce, and audience-development colleagues to identify and grow commerce opportunities. The role also includes managing freelancers and product-testing practices, optimizing content and partnerships for revenue, and creating and presenting product-review content across video and social-first formats. Candidates may be required to complete an on-camera or screen test during the interview process.

Requirements

At least 4 years of experience editing commerce content at a digital property.
Prior beauty writing experience.
Strong product and shopping editorial expertise and enthusiasm for defining content-to-commerce strategy.
Ability to manage a daily content calendar and shopping tentpoles.
Experience managing a team and working with freelancers.
Experience in beauty product testing, documentation, and creating video-forward commerce content.
Familiarity with strategically and efficiently building and executing content across websites, social media, and newsletters.
Solid knowledge of SEO tactics for attracting a buying audience.
Experience analyzing performance across verticals, product categories, retailers, and content types to optimize revenue generation.
Experience managing product-sourcing logistics at a digital property, in editorial or commerce.
Strong organizational skills, a self-directed work style, and polished communication skills.
Self-starter motivated to accelerate Condé Nast’s commerce business.
Strong on-camera presence and ability to engage audiences authentically and credibly.
Ability to create, present, capture, produce, and edit product-review and editorial content across video and social-first formats.

Responsibilities

Manage a roster of freelancers, including pay scales; keep deadlines on track and develop new writer talent.
Maintain and optimize Allure’s testing methodologies and ensure best user-generated-content processes and practices are followed.
Drive a clear editorial point of view for product and shopping recommendations that appeal to Allure readers.
Partner with the commerce team on shoppable newsletters.
Apply SEO and GEO best practices to commerce-driven posts and the commerce editorial calendar.
Pitch and execute commerce partnerships.
Identify commerce opportunities by studying purchasing data, tracking site analytics, conducting competitive analysis, and researching consumer trends.
Participate in editorial meetings and collaborate with vertical editors to develop brand-aligned commerce opportunities across categories.
Coordinate with Commerce and Audience Development teams to share data and best practices that inform editorial decisions.
Work with affiliate link partners to optimize revenue opportunities and build relationships directly with retailers and brands.
Serve as on-camera talent and engage audiences in an authentic, credible, and compelling manner.
Create and present product reviews and editorial content across formats, including video and social-first platforms.
Capture, produce, and edit high-quality social-first video content optimized for digital platforms.