Comirnaty Marketing Senior Manager (Secondment 6-10 Months)

Pfizer•New York City, NY

9h•Remote

About The Position

WHY PATIENTS NEED YOU Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health. Join the team that contributed to ending the COVID-19 pandemic. Our efforts not only brought hope and healing to millions but also forged a path for a safer future. Now, we embark on the mission to build the COVID-19 immunization market post-pandemic as we remain vigilant against the mutating virus. Come and craft a legacy of enduring impact as we shape a healthier world. Reporting to the Director, US Comirnaty Adult Advanced Customer Lead, the Comirnaty Marketing Senior Manager will play a pivotal tactical role, working in close collaboration with the Account Management team to successfully support and drive Comirnaty uptake within large, organized customers by delivering solutions that help these customers prioritize and optimize COVID-19 vaccine administration to their patients and members. WHAT YOU WILL ACHIEVE The ideal candidate demonstrates a strong work ethic, and stellar organizational skills. The candidate can also manage competing priorities, lead cross-functional projects keeping everyone engaged and delivering. Prior field, operational, and/or marketing experience are all appropriate and relevant. For those with field and/or operational experience, this is your chance to learn marketing. For those with marketing experience only, this is your chance to learn about the exciting world of vaccines, buy-and-bill, and the unique world of the Advanced customer channel (Health Systems, IDNs, and National Accounts). NOTE – Applicant to seek approval from manager before applying. This role is funded by the applicant’s organization. HOW YOU WILL ACHIEVE IT This is a partial list of the critical elements. This role is dynamic and requires a flexible candidate who can adjust to shifting demands. Own National Spring and Fall Readiness meetings. Comirnaty Account preparation, presentation, story, workshops, and general administration in support of national meetings to ensure VAMs understand Brand strategy, goals, and calls to action. Own Comirnaty VAM Champs network. The VAM Champs are the voice of the field and a critical network activated twice monthly. You will set agendas, lead meetings, and generally facilitate excellent two-way communication between field and brand. Own select field resources to walk through entire life cycle of marketing development, from concept to approved piece. Real World Evidence is one example. Support developing and delivering Comirnaty Adult Advanced Customer (VAM Customers) channel tactics – including Season Readiness, and Stocking to name a few. Work closely with broader Brand marketing team ensuring unified approach. Evolving Opportunities – Support field education of shifting market dynamics and business opportunities. Lead operational excellence efforts by structuring team sites, establishing professional meeting atmosphere, and organizing feedback and actions to keep all internal stakeholders engaged and delivering. Maintain a current understanding of the voice of the customer and voice of the field. Share feedback and insights with Advanced Customer Lead to support relevant messaging for current market. Collaborate closely with HSS Marketing to support high stocking pull-through in accounts. Support operational excellence in Early Reservations, coordinating communication and actions between the supply and accounts teams.

Requirements

Applicant must have a bachelor's degree with at least 6+ years of experience.
Pharmaceutical commercial experience.
Understanding of IDN/Advanced Customers and/or Vaccines.
Promoted Field Role, Operational Role, or Marketing Role are preferred backgrounds.
Demonstrated matrix management, collaboration, and teamwork.
Strong project management skills, ability to manage timelines and dependencies.
Effective communication skills, ability to mobilize cross-functional partners.
Ability to navigate internal organization/processes.
Bias towards action, with a sense of urgency to deliver high quality plans and tactics that deliver the desired customer actions.
Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizingand meeting team goals.
Strong business acumen and demonstrated flexibility.

Nice To Haves

Master's degree with at least 5+ years of experience; OR a PhD with 1+ years of experience.
Strong business acumen and demonstrated flexibility.
Comfortable with ambiguity and able to adapt and operate successfully.

Responsibilities

Own National Spring and Fall Readiness meetings.
Comirnaty Account preparation, presentation, story, workshops, and general administration in support of national meetings to ensure VAMs understand Brand strategy, goals, and calls to action.
Own Comirnaty VAM Champs network.
The VAM Champs are the voice of the field and a critical network activated twice monthly.
You will set agendas, lead meetings, and generally facilitate excellent two-way communication between field and brand.
Own select field resources to walk through entire life cycle of marketing development, from concept to approved piece.
Support developing and delivering Comirnaty Adult Advanced Customer (VAM Customers) channel tactics – including Season Readiness, and Stocking to name a few.
Work closely with broader Brand marketing team ensuring unified approach.
Support field education of shifting market dynamics and business opportunities.
Lead operational excellence efforts by structuring team sites, establishing professional meeting atmosphere, and organizing feedback and actions to keep all internal stakeholders engaged and delivering.
Maintain a current understanding of the voice of the customer and voice of the field.
Share feedback and insights with Advanced Customer Lead to support relevant messaging for current market.
Collaborate closely with HSS Marketing to support high stocking pull-through in accounts.
Support operational excellence in Early Reservations, coordinating communication and actions between the supply and accounts teams.