Colonel Creator & Engagement Ambassador

Eastern Kentucky University•Richmond, VA

4d•Onsite

About The Position

This role offers the opportunity to represent the Eastern Kentucky University brand across the University’s main social media platforms, create engaging content and serve as a student voice for current and prospective students in EKU's department of Marketing and Communications.

Requirements

Must be enrolled as a student at EKU.

Responsibilities

Create authentic, high-quality and engaging video and photo content that showcases campus life, student experiences, academic programs, events, campus buildings, lesser-known EKU facts, etc.
Brainstorm and pitch social media posts for platforms like Instagram, TikTok, X, Facebook and Threads to grow social media audiences and improve engagement rates
Capture and edit short-form video content that aligns with brand guidelines and trends
Attend and document key campus events to share real-time and/or recap content
Help brainstorm creative approaches to grow social media audiences and improve engagement rates
Potentially host and contribute to social media story takeovers, student Q&A sessions and/or “day in the life” style campaigns
Participate in university branded photoshoots
Participate in regular team meetings to pitch content ideas, share feedback and align on upcoming projects
Maintain consistent communication with supervisor and other ambassadors to coordinate content planning and deadlines and minimize overlap
Collaborate with the athletics teams to amplify key campaigns and initiatives
Support MarComm photo and video productions by serving as on-camera talent, interview participants, or extras
Complete assigned projects and event coverage by established deadlines
Act as a positive, professional representative of EKU, reflecting the university's values and image
Manage and create content for Maroon Platoon social media accounts
Develop creative graphics, videos, reels, stories, and posts to promote EKU Athletics events and student engagement opportunities
Assist in growing student interaction and engagement across social platforms
Promote upcoming athletic events, giveaways, themes, and special promotions
Attend EKU Athletics events to capture live content and engage with students
Assist with student section organization and game day atmosphere initiatives
Work alongside the EKU Athletics Marketing & Fan Engagement staff on promotional ideas and campaigns
Help distribute promotional materials and market events across campus
Serve as a positive and energetic representative of EKU Athletics and the Maroon Platoon
Assist with additional marketing and fan engagement duties as assigned
Other duties as assigned