Collaboration Solutions Alliance Marketing Lead

HP • Austin, CA

2d • Remote

About The Position

The Alliance Marketing lead is responsible for accelerating the HP Collaboration Solutions business growth by developing alliance strategies with primarily Microsoft, Zoom and Google (and other priority alliance ecosystems) expanding market influence, and driving joint go-to-market success. This leader owns the alliance growth agenda, ensuring partners are fully aligned to the Collaboration Solutions portfolio priorities and business objectives while amplifying the portfolio story across the broader ecosystem. The leader will work through existing Collaboration Solutions structures, programs and enablement tools and, when needed, develop targeted alliance-specific programs, assets, and campaigns to build brand awareness and increase HP Poly visibility within primarily Microsoft, Zoom, Google. The position serves as the bridge between product management, marketing, category, and sales and partner organizations to drive measurable growth, market differentiation, and ecosystem value creation.

Requirements

• 10+ years of experience in Alliance Marketing, Ecosystem Marketing, Partner Marketing, Business Development, or Strategic Partnerships.
• Proven success driving growth through alliances and joint go-to-market initiatives.
• Strong executive communication, strategic planning, and relationship management skills.
• Experience working across global, matrixed organizations to influence outcomes and drive execution.

Nice To Haves

• Experience in unified communication and collaboration preferred.

Responsibilities

• Develop and execute Collaboration alliance marketing strategies that support short and long-term growth objectives and market expansion – across the entire portfolio of headsets, phones, video, and management solutions.
• Build joint marketing plans and growth frameworks with alliance partners.
• Identify opportunities to increase market reach, customer acquisition, revenue growth, and share of wallet through alliance relationships.
• Drive executive engagement and alignment around shared growth priorities in the Collaboration space.
• Develop compelling joint solution narratives, customer success stories, and differentiated value propositions.
• Lead co-marketing initiatives, campaigns, events, webinars, and thought leadership programs that increase awareness and demand.
• Drive HP Poly visibility and share of voice across alliance websites, marketplaces, partner ecosystems, and industry channels.
• Create and activate co-branded assets, landing pages, sales plays, and joint customer engagement programs.
• Develop and maintain alliance marketing enablement materials, including sales training content, joint sales and marketing assets, competitive positioning, partner-ready messaging, and contact list mapping.
• Enable alliance teams to confidently position, promote, and advocate for the portfolio.
• Simplify partner sales engagement and remove barriers that limit alliance effectiveness.
• Lead quarterly business reviews with partners to measure performance, obtain feedback, prioritize actions and align investments to accelerate alliance growth.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed