Cold Email Specialist

Pavago
Remote

About The Position

Pavago is seeking a highly execution-focused Cold Email Specialist to manage client campaign performance, deliverability, retention, and operational execution within a fast-growing startup. This role involves the full lifecycle of outbound cold email campaigns, including inbox placement, deliverability, campaign optimization, client communication, and long-term retention. The specialist will collaborate with founders, outreach teams, developers, and operations to ensure campaign success and scalability. The ideal candidate understands cold email beyond basic outreach, encompassing infrastructure, warm-up, deliverability, inbox health, copy performance, and campaign optimization.

Requirements

  • Experience working in cold email agencies, lead generation companies, outbound sales organizations, or startup operations.
  • Strong expertise in cold email strategy, deliverability, inbox placement, warm-up systems, and outbound infrastructure.
  • Strong outbound copywriting skills.
  • Experience troubleshooting spam issues, domain reputation, low-performing campaigns.
  • Technical understanding of APIs, automations, workflows, and outbound systems.
  • Daily experience using ChatGPT, Claude, or similar AI-powered automation workflows.
  • Strong client communication and relationship management skills.
  • Comfortable working independently in fast-paced environments.

Nice To Haves

  • Experience using Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, or HubSpot.
  • Familiarity with Zapier, Make, Webhooks, or other automation platforms.
  • Experience scaling outbound systems for startups or agencies.
  • SaaS or lead generation industry experience.

Responsibilities

  • Manage a portfolio of 20-30 active client accounts, serving as the primary point of contact for campaign performance and communication.
  • Lead client check-ins and performance reviews, manage expectations, and provide proactive campaign updates.
  • Build long-term client relationships and identify risks to proactively reduce churn.
  • Diagnose and optimize underperforming campaigns, troubleshooting deliverability issues, inbox placement, domain reputation, spam issues, list quality, and low reply rates.
  • Optimize subject lines, messaging, sequences, and personalization.
  • Quality-check campaigns before launch and continuously improve campaign performance through testing and optimization.
  • Manage and optimize warm-up systems, inbox reputation, sending domains, DNS configuration, SPF, DKIM, and DMARC.
  • Monitor inbox placement and sender health, and troubleshoot technical campaign issues independently.
  • Collaborate with technical teams to improve outbound infrastructure and automation.
  • Write and refine outbound cold email copy, testing messaging variations and balancing personalization with scalable outreach.
  • Build and maintain campaign documentation and SOPs, and improve operational workflows and delivery processes.
  • Track SLAs, client health, campaign performance, and operational metrics.
  • Help build scalable systems as the company grows.
  • Work closely with developers, infrastructure teams, outreach specialists, and leadership to coordinate campaign execution and issue resolution.
  • Report directly to the founder on campaign performance, client risks, retention, and operational improvements.

Benefits

  • Full-Time, Remote position
  • Flexible working hours
  • Opportunity to build scalable outbound systems
  • Fast-paced startup environment with long-term growth opportunities
  • Career progression into Client Success Manager, Outbound Operations Lead, Deliverability Specialist, or Growth Operations Manager roles.
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