Email Marketing Specialist
About The Position
The Email Marketing Specialist leads the execution and optimization of ERC's email marketing program. This role combines campaign strategy, creative development, copywriting, graphic design, and project management with day-to-day management of ERC's email production operations. This role will partner closely with the Director of Digital Enablement and cross-functional stakeholders to develop engaging campaigns that support program launches, educational initiatives, provider outreach, events, newsletters, patient communications, and brand awareness. This role will oversee campaign quality, manage the email send calendars, and ensure projects are delivered on time and at the highest standard.
Requirements
- Proficient in Hubspot for email
- Copywriting for email
- Basic graphic design skills in Figma, Canva or Adobe Creative Suite
- Microsoft 365
Responsibilities
- Develop campaign briefs, timelines, and production schedules.
- Write compelling, audience-focused email copy that aligns with brand voice and campaign objectives.
- Design visually engaging, responsive emails that drive engagement and conversions.
- Build complex email campaigns in HubSpot, including segmentation, personalization, dynamic content, and automation.
- Monitor and report on email and campaign performance and recommend ongoing improvements through testing and optimization.
- Prioritize incoming requests and manage the team's production workload.
- Review completed emails for accuracy, quality, branding, and best practices before deployment.
- Willingness to travel up to 25% of the time.
Benefits
- competitive compensation
- comprehensive medical, dental, and vision coverage
- generous Paid Time Off
- Parental Leave benefits
- Retirement benefits
- tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
