Email Marketing Specialist

Equifax • Clayton, MO

2d • Onsite

About The Position

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. As the Email Marketing Specialist, you will be a key player in developing and executing email campaigns that engage prospects and customers while driving business growth. You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals. The ideal candidate will have in-depth knowledge of marketing automation platforms and understand how to drive and measure meaningful interactions with prospects and customers.

Requirements

• Bachelor’s Degree in Marketing or Communications or equivalent experience
• 2+ years experience in marketing automation or email marketing, preferably in a B2B environment

Nice To Haves

• Experience writing and building customer facing emails
• Strong knowledge of email best practices (A/B testing, deliverability)
• Excellent communication and project management skills
• Impeccable attention to detail
• Familiarity with or an appetite for leveraging generative AI tools

Responsibilities

• Develop and execute compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing).
• Manage A/B testing to optimize email subject lines, content, and calls to action.
• Build automated email journeys to guide leads through the sales funnel.
• Collaborate with the team to ensure high-quality and engaging email copy.
• Manage the project management intake for email requests.
• Ensure all emails adhere to Equifax brand guidelines and industry best practices.
• Maintain accurate and up-to-date email lists to maximize deliverability.
• Proofread and receive all approvals before launching emails.
• Troubleshoot technical issues related to email delivery and rendering.
• Stay informed about email marketing regulations.
• Personalize email content to increase engagement and relevance.
• Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests.
• Work with key stakeholders on organically growing subscriber lists.
• Perform operational tasks such as imports and prospect database cleanup.
• Maintain email preferences opt-in and an accurate suppression list.
• Monitor and track key email metrics and share insights and recommendations with stakeholders.
• Use data-driven insights to continuously optimize email strategies.
• Utilize emerging AI capabilities to streamline manual workflows, optimize email copy/subject lines for enhanced scannability, and accelerate the QA process.
• Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency.
• Build and manage email templates, nurture flows, and landing pages.
• Set up automated email workflows to nurture leads and drive conversions.
• Build and deploy supporting digital campaign assets for email banners.

Benefits

• Comprehensive compensation and healthcare packages
• 401k matching
• Paid time off
• Organizational growth potential through our online learning platform with guided career tracks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level