Cobrand Card Executive

Bank of America•Charlotte, NC

1d•Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for managing Bank of America’s Cobrand portfolios including airlines, cruise lines, and other travel and affinity products and partnerships. Key responsibilities include leading product management teams and partner relationships, oversight of product strategies, and overall portfolio performance and P&L management. Job expectations include partner relationship management and delivery of differentiated value propositions that drive acquisition, engagement, spend, loyalty, and long‑term customer value. The leader will ensure that product management efforts are integrated with marketing, digital, credit, and customer service strategies and serve as the senior point of accountability for both internal alignment and external partner success. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements

10+ years of experience in credit cards, payments, travel loyalty, or consumer financial products.
Proven leadership of cobrand and/or affinity card programs, ideally with major travel partners.
Demonstrated P&L ownership and experience driving profitable growth at scale.
Deep understanding of travel loyalty ecosystems, rewards economics, and customer behavior.
Exceptional executive presence with a strong track record of managing senior external partners.
Strong strategic, analytical, and decision‑making capabilities.
Experience in designing and launching new card products

Nice To Haves

Influence
Innovative Thinking
Oral Communications
Product Management
Strategy Planning and Development
Business Development
Executive Presence
Relationship Building
Strategic Thinking
Business Analytics
Client Experience
Branding
Collaboration
Continuous Improvement
Presentation Skills

Responsibilities

Owns a set of cobrand relationships, products and corresponding financials that may be more complex, including managing the investment profile, and profit and loss (P&L) activities, such as revenue and profit margins
Ensure product compliance with regulatory, risk, and operational standards.
Own a portfolio of co‑brand relationships and products, including full P&L accountability, investment management, revenue growth, and long‑term profitability.
Define and lead the multi‑year strategy for travel co‑brand and affinity card programs, aligned to enterprise growth priorities and partner brand objectives.
Drive portfolio expansion and evolution, including new partner acquisition, product launches, and major program refreshes.
Develop differentiated value propositions across rewards, benefits, pricing, and customer experience to win with targeted customer segments.
Partner closely with marketing and external co‑brand/affinity partners to drive acquisition, spend growth, and retention through partner channels and joint campaigns.
Align partner strategies with issuer capabilities across loyalty, digital experiences, servicing, analytics, and marketing.
Oversee end‑to‑end card product design, including rewards structures, benefits, perks, digital features, and loyalty ecosystem integration.
Lead contract negotiations, renewals, and commercial structures, ensuring mutual value creation and sustainable long‑term partnerships.
Balance growth, risk, and investment to deliver durable returns and meet financial objectives.
Ensure all products and programs meet regulatory, risk, compliance, and operational standards.
Opportunity & Inclusion Champion: Breaks down barriers to create a more inclusive environment that supports company Great Place to Work goals.
Manager of Process & Data: Challenges end-to-end process efficiency and effectiveness, champion data driven decision-making and removes obstacles to optimize operations.
Enterprise Advocate & Communicator: Contributes to enterprise strategy and influence messaging to connect team contributions to business purpose, results, and success.
Risk Manager: Inspects and challenges risk controls, governance and culture to ensure the timely identification, escalation, debate and remediation of risk across the organization.
People Manager & Coach: Coaches to sustain and elevates organizational performance while differentiating to ensure pay for performance.
Financial Steward: Efficiently allocates and manages resources across the organization to drive short and long term profitability.
Enterprise Talent Leader: Inspects and manages the health of the bench to ensure succession for the organization, while supporting enterprise talent needs.
Driver of Business Outcomes: Mobilizes organizational resources to deliver the full range of the bank’s capabilities to meet client needs and to gain competitive advantage.