Head of Card Acquisitions - Cobrand

U.S. Bank • New York, NY

1d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. We are seeking a strategic and results-driven leader to oversee partner-based co-branded credit card acquisition for one of US Bank’s new strategic partnerships – one of our largest. The ideal candidate will bring deep expertise in payments, strong partner management skills, and a passion for delivering best-in-class customer experiences. This person will work with USB colleagues, and the cobrand partner to build the strategy and roadmap to acquire new cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner digital channels. They should have strong knowledge of entire funnel with proven success leading campaigns to drive prospects to conversion. This person will also work with internal stakeholders and the partner to create solutions to increase approval rates for applicants. The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution. They will be the key relationship leader with the partner for acquisition, responsible for maximizing USB results while meeting needs of the partner.

Requirements

• Bachelor’s degree or equivalent work experience
• 10+ years of product management experience
• 10+ years of experience in payments and banking, including consumer and partner-facing roles

Nice To Haves

• Experience working in financial services, banking, or credit card issuer.
• Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders
• Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
• Track record of effectively managing high stakes credit card partnerships in a cobrand B2B2C environment
• Deep understanding of digital payments, financial services innovation, and regulatory environments
• Strategic thinker with a bias for action and results
• Excellent communication, analytical, and problem-solving skills
• MBA or advanced degree preferred
• Cobrand card partner relationship management
• Acquisition marketing in digital channels
• Performance marketing; ability to maximize digital channel growth
• Strong analytical skills, ability to understand and use data
• Innovation and bias to test/ experiment
• Compliance and risk management
• Cross-functional leadership and collaboration

Responsibilities

• Lead strategic planning and execution to grow acquisitions for partner-based and co-branded credit card portfolios
• Manage high-performing teams and build new internal capabilities to drive growth, test and learn
• Collaborate with partners to ensure seamless integration and data share
• Monitor product performance and customer experience to drive continuous improvement
• Ensure compliance with corporate policies and regulatory requirements
• Influence cross-functional teams and stakeholders to align on strategic goals
• Build and maintain trust-based relationships across all levels of the organization

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree