Co-op, Platform Communications

FIRY•Las Vegas, NV

19h•Hybrid

About The Position

This is a hands-on, 360-degree product marketing and communications co-op reporting to the Head of Communications. You will help shape how Skillz introduces new games and features to players, ensuring each launch tells one clear, compelling story across every touchpoint—including in-app messaging, app store listings, user acquisition creative, email, push notifications, social media, Skillz News, help content, and the website. You will own the launch messaging and copy workstream while partnering closely with Product, Marketing, CRM, User Acquisition, and Customer Support. Although channel strategy, audience segmentation, and media buying remain with those teams, you will serve as the connective tissue across them—developing the core positioning, translating it into channel-ready copy, and ensuring every player-facing surface reflects a consistent voice. The program begins with six months of intensive, in-person development at FIRY's Las Vegas headquarters. At month five, your performance will be reviewed against transparent conversion criteria. Successful co-ops may be offered a full-time role in FIRY's New York office, where the position is expected to grow with the company and deepen its connection to the media, agency, financial, and creative communities.

Requirements

Currently pursuing a Master's degree in Communications, Public Relations, Journalism, English, Political Science, Marketing, or a closely related discipline with expected graduation in May 2027 or December 2027.
Prior internship, campus agency, student media, or comparable copywriting experience.
A portfolio of short-form copy. Ad concepts, social campaigns, email, or spec work all qualify. A campaign carried across multiple channels is a plus.
Demonstrated ability to write multiple distinct executions against a single brief.
Working familiarity with A/B testing, click-through rate, and creative fatigue.
Interest in or experience with mobile gaming, competitive gaming, or consumer apps preferred.
Familiarity with AI writing tooling preferred, particularly for variant generation.
Willingness to relocate to Las Vegas for the co-op term and, if converted, stay in Las Vegas or relocate to New York for the full-time role.

Nice To Haves

A campaign carried across multiple channels is a plus.
Interest in or experience with mobile gaming, competitive gaming, or consumer apps preferred.
Familiarity with AI writing tooling preferred, particularly for variant generation.

Responsibilities

Support the messaging and copy workstream for feature and game launches from product planning through post-launch review, including drafting briefs that define the audience, core claim, proof points, and messaging boundaries.
Build comprehensive launch packages across in-app messaging, app stores, user acquisition creative, lifecycle channels, social media, Skillz News, help content, and the website.
Maintain the launch coverage matrix and conduct readiness checks with Product, User Acquisition, CRM, and Customer Support to ensure every player-facing surface is prepared before release.
Produce multiple testable copy variations for paid user acquisition campaigns and lifecycle communications across email, push notifications, and in-app messaging.
Create organic and paid social content, Skillz News stories, and player-facing copy for app store listings, onboarding, tournaments, system messages, help content, and the website.
Maintain the product voice and style guide, use AI tools to increase production speed and variation without compromising quality, and apply channel-performance insights to future launches.