CMI Senior Manager Skin Cleansing Demand Generation

Unilever•Hoboken, NJ

7d•$113,900 - $170,900•Onsite

About The Position

It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise. Driving growth for the US business is becoming more challenging and competitive. Unilever is a category leader in Skin Cleansing, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category’s growth and trends with our world-class brands like Dove, Dove Men, and Olly. We’re looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. We need someone who will quickly learn the dynamics of the category, understand the opportunities and problem areas, and be able to work cross-functionally to solve some of the business’ biggest challenges. This work will address business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and strongly guide business decision-making. This key role sits in the UL Personal Care CMI team and works closely with the US Skin Cleansing Category Vertical/ team.

Requirements

Undergraduate degree required. Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
Demonstrated high performance, 10+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing). CPG experience is preferred.
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
Management experience is required – responsibility for leading and growing direct report.
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
Have a positive and can-do attitude even when facing challenging situations, and have fun!

Nice To Haves

CPG experience is preferred.
Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.

Responsibilities

Lead Unmissable Brand Superiority for Skin Cleansing brands.
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing.
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands.
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact.
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US.
Role reports into the CMI Head of Dove Skin Cleansing and Masterbrand, who is also the CMI Head of Skin Cleansing US vertical lead; this role is second-in-command for the US Skin Cleansing CMI and will be part of key leadership team forums - requiring high levels of leadership and ownership.
You will interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you’ll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role.