Clinical Marketing Manager, Ion

Intuitive•Peachtree Corners, GA

13h

About The Position

The Clinical Marketing Manager will develop and execute national and regional strategic marketing initiatives that help hospitals turn their investment in Ion into successful, growing thoracic oncology programs. The role leads events and communications initiatives and works with customers and sales teams to influence the development of lung cancer programs across the United States. The manager partners with physicians, healthcare executives, operational leaders, and sales teams to identify successful local practices and scale them through national and regional peer-to-peer programs. The position develops audience-specific content and communications strategies, equips sales teams with implementation tools, and creates resources to increase patient volume at Ion programs. The manager owns assigned initiatives from strategy through execution, measuring adoption and impact and driving continuous improvement. The role involves discovering customer needs and barriers, synthesizing customer and field insights, designing programs and learning activities, and developing integrated internal and external communications. The manager authors marketing content and claims, coordinates supporting substantiation and regulatory, clinical affairs, and legal reviews, leads content development and cross-functional implementation, coaches customer speakers, and partners with Field Marketing, Event Management, and Sales. The role also measures program use and impact, manages assigned budgets, presents findings to senior and executive leadership, and recommends improvements or changes to programs and resources. The position requires a bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. A master’s degree is preferred. At least five years of experience in marketing, sales, sales training, product management, or hands-on service line development is preferred. The job posting does not specify a work location, schedule, or salary figures; it notes that target base compensation ranges are listed, but no figures are provided in the supplied text.

Requirements

Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required.
Minimum of five years of experience in marketing, sales, sales training, product management, or hands-on service line development preferred.
Experience coaching physicians and executives on presentation content, structure, and delivery.
Proven track record developing and deploying integrated internal and external communication plans tailored to stakeholder priorities and needs.
Experience independently authoring marketing content, developing claims, mapping supporting substantiation, and managing regulatory, clinical affairs, and legal review.
Demonstrated ability to define success measures, design surveys, and combine customer and field insights with utilization, adoption, and performance data to quantify marketing impact and guide actionable recommendations.
Hands-on experience planning and delivering in-person and virtual education programs, including society events, workshops, and webinars.
Proficiency in Microsoft Office Suite required.
Strong discovery and analytical skills, including understanding customer journeys and healthcare decision-making processes.
Excellent written, verbal, and presentation skills, including the ability to make complex information clear, compelling, and actionable in in-person and virtual formats.
Strong project management skills and ability to coordinate and execute programs through influence across a matrixed organization.
Ability to build strong relationships with customers, key opinion leaders, marketing and sales teams, and cross-functional partners.
Self-directed, with sound judgment and the ability to solve open-ended problems.
Strong desire to enable others’ success and support sales teams in achieving their goals.
Strong tactical execution skills and desire to contribute to strategy.

Nice To Haves

Master’s degree preferred.
Proficiency in Veeva PromoMats preferred.
Experience with Adobe Creative Cloud applications preferred.

Responsibilities

Engage customer stakeholders, commercial teams, and cross-functional partners to understand patient journeys, program needs, and barriers to adoption, growth, and expansion.
Identify common customer needs and successful practices that can inform initiatives for broader audiences.
Develop program strategies, curricula, and learning activities to help customers and sales teams apply insights and implement best practices.
Develop and execute integrated internal and external communication and deployment strategies to drive awareness, utilization, and value realization.
Author communications and marketing content, develop claims and supporting substantiation, and manage regulatory, clinical affairs, and legal review and approval.
Lead content development and cross-functional implementation of assigned initiatives.
Coach customer speakers on presentation structure, content, and delivery.
Partner with Field Marketing, Event Management, and Sales to deliver programs, deploy resources, and support customer follow-through.
Measure program and resource utilization and impact using qualitative and quantitative data and customer and field feedback.
Manage assigned budgets and identify opportunities to improve results and resource use.
Present findings to senior and executive leadership and other stakeholders, report outcomes objectively, and translate findings into actionable recommendations.
Use results and feedback to improve effectiveness, reinforce adoption, and scale successful approaches; recommend when to refresh, consolidate, or retire programs and resources.