Clinical Marketing Manager, Ion

Intuitive•Peachtree Corners, GA

14h•$134,200 - $227,300•Remote

About The Position

The Clinical Marketing Manager will develop and execute national and regional strategic marketing initiatives to help hospitals build successful, growing Ion thoracic oncology programs. The role leads events and communications initiatives and works with customers and sales teams to shape the development of lung cancer programs across the United States. Working with physicians, healthcare executives, operational leaders, sales teams, and cross-functional partners, this individual will identify local best practices and share them through peer-to-peer programming. The manager will develop audience-specific content and communications strategies, equip sales teams with implementation tools, and create resources intended to increase patient volume for Ion programs. Assigned initiatives are owned from strategy through execution, including adoption, impact measurement, and continuous improvement.

Requirements

Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.
Experience coaching physicians and executives on presentation content, structure, and delivery.
A track record of developing and deploying integrated internal and external communication plans tailored to stakeholder priorities and needs.
Experience independently authoring marketing content, developing claims, mapping supporting substantiation, and managing regulatory, clinical affairs, and legal review.
Ability to define success measures, design surveys, and combine customer and field insights with utilization, adoption, and performance data to quantify marketing impact and guide actionable recommendations.
Hands-on experience planning and delivering in-person and virtual education programs, including society events, workshops, and webinars.
Proficiency in Microsoft Office Suite.
Strong discovery and analytical skills, including understanding customer journeys and healthcare decision-making processes.
Excellent written, verbal, and presentation skills, including the ability to make complex information clear, compelling, and actionable in person and virtually.
Strong project management skills and ability to coordinate and execute programs through influence across a matrixed organization.
Ability to build strong relationships with customers, key opinion leaders, marketing and sales teams, and cross-functional partners.
Self-directed, with sound judgment and ability to solve open-ended problems.
Desire to enable others’ success and support sales teams in achieving their goals.
Strong tactical execution skills and desire to contribute to strategy.

Nice To Haves

At least 5 years of experience in marketing, sales, sales training, product management, or hands-on service line development (listed as preferred).
Master’s degree.
Proficiency in Veeva PromoMats.
Experience with Adobe Creative Cloud applications.

Responsibilities

Engage multidisciplinary customer stakeholders, commercial teams, and cross-functional partners to understand patient journeys, program needs, and barriers to adoption, growth, and expansion.
Synthesize customer and field insights to identify common needs and successful practices that can inform broader initiatives.
Develop program strategies, curriculum, and learning activities that help customers and sales teams apply insights and implement best practices.
Develop and execute integrated internal and external communications and deployment strategies to drive awareness, utilization, and value realization.
Author marketing and communications content, develop claims and supporting substantiation, and manage regulatory, clinical affairs, and legal review and approval.
Lead content development and cross-functional implementation of assigned initiatives.
Coach customer speakers on presentation structure, content, and delivery.
Partner with Field Marketing, Event Management, and Sales to deliver programs, deploy resources, and support customer follow-through.
Measure program and resource utilization and impact using qualitative and quantitative data and customer and field feedback.
Manage assigned budgets and identify opportunities to improve results and resource use.
Present findings to senior and executive Intuitive leadership and other stakeholders; report outcomes objectively and translate them into actionable recommendations.
Use results and feedback to improve effectiveness, reinforce adoption, and scale successful approaches; recommend when to refresh, consolidate, or retire programs and resources.