Client Services - Digital Lead

Datalab USA•Germantown, MD

7d•$150,000 - $185,000

About The Position

DataLab USA built its business on direct mail, powered by a deep portfolio of data assets, and continues to scale its digital product suite. The Digital Lead serves as the horizontal bridge between Client Services and Product, identifying digital opportunities within the client base, helping Client Executives win them, and shaping solutions that fit client needs and the market. The role reports directly to the Chief Revenue Officer. The Digital Lead works across the client portfolio to develop digital use cases and a prioritized pipeline with Client Executives; supports sales pitches, presentations, and RFPs as the digital subject-matter expert; translates client requirements into practical digital solutions; and shares market and client insights with Product to inform its roadmap. The role also coordinates and develops relationships with activation and identity partners and agencies, and represents DataLab USA at industry conferences and events. Success during the first 12 months includes identifying digital opportunities across all key accounts, growing digital revenue and the number of clients buying digital alongside mail, building productive agency and identity partnerships, and informing at least two to three product enhancements or new packages based on client demand. The listed base salary range is $150,000–$185,000 per year, with the final offer dependent on qualifications, skills, competencies, and the scope and responsibilities of the role.

Requirements

At least 7 years of experience in digital marketing, ad tech, data/audience products, or marketing services.
At least 3 years in a client-facing, solutions, or sales-support role.
Working knowledge of the digital ecosystem, including identity resolution, onboarding, DSPs/DMPs, CTV, programmatic, and data privacy, including CCPA and state privacy laws.
Experience with data-driven marketing.
Proven ability to present to senior client stakeholders and support complex sales cycles.
Strong collaboration skills and comfort influencing without direct authority in a matrix.
Bachelor’s degree or equivalent experience.

Nice To Haves

Direct mail or multichannel experience.
Existing relationships with data/identity partners or agencies.

Responsibilities

Identify digital use cases across the client portfolio, including audience activation, CTV, social, programmatic, and cross-channel measurement, and build a prioritized pipeline with each Client Executive.
Partner with Client Executives on pitches, presentations, and RFPs, serving as the digital subject-matter expert in client meetings.
Translate client requirements into practical digital solutions and provide market and client insights to Product to inform the roadmap.
Coordinate and develop relationships with activation and identity partners and agencies, including Stirista, Neustar/TransUnion, and LiveRamp.
Attend industry conferences and events to track trends, build relationships, and generate leads.