Client Services - Digital Lead

Datalab USA•Germantown, MD

About The Position

DataLab USA built its business on direct mail, powered by a deep portfolio of data assets, and is scaling its digital product suite. The Digital Lead serves as a horizontal bridge between Client Services and Product, identifying digital opportunities across the client base, helping Client Executives win them, and shaping solutions that fit client needs and the market. The role reports directly to the Chief Revenue Officer. The Digital Lead works across the client portfolio to uncover digital use cases, supports sales pitches and client meetings as a digital subject-matter expert, translates client requirements into practical solutions, shares market and client insights with Product, and coordinates relationships with activation and identity partners and agencies. The role also represents DataLab USA at industry conferences and events. Success during the first 12 months includes identifying digital opportunities across all key accounts, growing digital revenue and the number of clients buying digital alongside mail, building productive agency and identity partnerships, and informing at least two to three product enhancements or new packages based on client demand. The listed base pay range is $150,000–$185,000 annually; the final offer may vary based on qualifications, skill level, competencies, and the scope and responsibilities of the role. Employment offers are contingent on passing a background check and drug test.

Requirements

At least 7 years of experience in digital marketing, ad tech, data/audience products, or marketing services.
At least 3 years in a client-facing, solutions, or sales-support role.
Working knowledge of the digital ecosystem, including identity resolution, onboarding, DSPs/DMPs, CTV, programmatic, and data privacy, including CCPA and state privacy laws.
Experience with data-driven marketing.
Proven ability to present to senior client stakeholders and support complex sales cycles.
Strong collaboration skills and comfort influencing without direct authority in a matrix.
Bachelor’s degree or equivalent experience.

Nice To Haves

Direct mail or multichannel experience.
Existing relationships with data/identity partners or agencies.

Responsibilities

Identify digital use cases across the client portfolio, including audience activation, CTV, social, programmatic, and cross-channel measurement, and build a prioritized pipeline with each Client Executive.
Partner with Client Executives on pitches, presentations, and RFPs; serve as the digital subject-matter expert in client meetings.
Translate client requirements into practical digital solutions.
Feed market and client insights back to Product to inform the product roadmap.
Coordinate and develop relationships with activation and identity partners and agencies, including Stirista, Neustar/TransUnion, and LiveRamp.
Attend industry conferences and events to track trends, build relationships, and generate leads.
Help achieve first-year success measures, including digital opportunity identification across key accounts, digital revenue growth, productive partnerships, and product enhancements or packages informed by client demand.