Client Focused Data Analyst, Performance Marketing

Criteo TechnologyBoston, MA
Hybrid

About The Position

This role involves partnering with commercial teams to deliver Client Business Reviews, which include custom analyses, optimization recommendations, media plans, and forecasts aimed at improving performance and driving incremental revenue. The analyst will design, manage, analyze, and communicate the results of controlled A/B tests. They will also create and share market trends and benchmarks to support strategic planning, and collaborate with Product Analytics to implement performance-improving initiatives. A key aspect of the role is to surface client needs, recurring pain points, and analytical findings to inform product and R&D discussions. The analyst will leverage the Global Client Operations Center to identify opportunities for automation or delegation to improve efficiency. Developing expertise in a key growth area of the business, taking ownership of knowledge sharing within the team, and building client-facing collateral are also important. The role requires troubleshooting campaign delivery and performance issues in time-sensitive situations and staying informed on industry trends in AdTech, analytics, forecasting, and attribution. Clear communication of project progress, timelines, risks, and challenges to stakeholders and managers is essential.

Requirements

  • Minimum 1 year of full-time, analytics-relevant experience
  • Bachelor’s degree or equivalent practical experience
  • Native-level English fluency
  • Strong analytical and problem-solving skills with the ability to manipulate data sets to identify patterns and insights , and derive actionable strategies
  • Skilled in data storytelling and crafting impactful presentations for both technical and non-technical audiences
  • Conceptual and practical understanding of statistics, A/B testing, and experimental design
  • Proficiency in SQL, Python , and Tableau for automating analyses and creating compelling visualizations
  • Client and stakeholder management skills , with the ability to engage cross-functional teams
  • Comfortable with ambiguity ; able to select the best solution from various analytics techniques
  • Open to experimenting with new tools, including AI, to improve individual productivity, streamline analysis workflows, and support learning and development
  • Team player who thrives in a collaborative, inclusive, and learning-forward environment
  • Proactive, organized and able to effectively prioritize tasks

Responsibilities

  • Partner with commercial teams to create and deliver Client Business Reviews, including custom analyses, optimization recommendations, media plans and forecasts to improve performance and drive incremental revenue
  • Design, manage, analyze , and communicate results of controlled A/B tests
  • Create and share market trends and benchmarks to support in strategic planning
  • Collaborate with Product Analytics to execute on performance-improving initiatives
  • Surface client needs, recurring pain points, and analytical findings to help inform product and R&D discussions
  • Leverage the partnership with our Global Client Operations Center to identify ways to improve efficiency in executing tasks through automation or delegation
  • Develop expertise on a key growth area of the business. Take ownership over knowledge sharing within the team and building client facing collateral
  • Troubleshoot campaign delivery and performance issues in time-sensitive, high-impact scenarios
  • Stay informed on industry trends and advancements in AdTech, analytics, forecasting , and attribution
  • Communicate project progress, timelines, risks, and challenges clearly to stakeholders and managers

Benefits

  • Hybrid model blends home with in-office experiences
  • Learning, mentorship & career development programs
  • Health benefits, wellness perks & mental health support
  • Diverse, inclusive, and globally connected team
  • Attractive salary, with performance-based rewards and family-friendly policies
  • Potential for equity depending on role and level
  • Healthcare, dental, and vision insurance (US-based)
  • 401(k) plan with company match (US-based)
  • Short-term and long-term disability coverage (US-based)
  • Life insurance (US-based)
  • Family forming and wellness benefits (US-based)
  • Flexible Work financial support (US-based)
  • Learning opportunities (US-based)
  • Robust annual leave plan including volunteer time off and summer vacation days (US-based)
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