Client Development Database Manager

Informa Group . • New York, NY

3d • Hybrid

About The Position

This role is based in our 605 Third Avenue office. Reporting to the Sr Marketing Manager, the Client Development Manager is responsible for designing and implementing the information management system that enables brand building and segmented marketing to existing and prospective visitors to the shows, and deepens engagement with high-value collectors, curators, and the media. This role is responsible for ensuring that the CRM (HubSpot) is used effectively across the business. The Client Development Manager will ensure data integrity and continually develop new reporting tools, liaising with the software vendor for additional customization. As the Client Development Manager, you will undertake and supervise a clean-up of the existing data set. Once the records have been scrubbed and approved for use by Independent’s marketing team. You will create and use analytics to focus Independent’s marketing and sales strategies. While some staff members are tasked with gathering business intelligence about new and existing contacts, You will turn data into meaningful insights about the addressable market of art advisors, collectors, curators, museum trustees, major donors, journalists, enthusiasts, and others who might attend Independent or engage with its year round initiatives (Independent Bureau, Market Reports, and others).

Requirements

• Minimum of 5 years marketing or sales experience
• Experience in using and/or administering a robust CRM
• Experience with AI integration and training AI agents to perform repetitive tasks
• Close working relationships across marketing and gallery sales teams
• Clear oral and written communication
• Passionate about the art world and driven to mine business intelligence about new collectors and merging opportunities
• Meticulous and detail-oriented approach to all tasks
• Creative problem-solving
• Consistency and reliability
• Models a professional way of working
• Detail-oriented and capable of prioritizing and executing multiple tasks in a fast-paced environment
• BA in Digital Marketing, e-Commerce, Data Management, Information Management
• Computer skills: Salesforce, HubSpot, or another CRM, AI integration, MS Office Suite

Nice To Haves

• Project Management certification or equivalent past project track record

Responsibilities

• Designing and implementing the information management system that enables brand building and segmented marketing to existing and prospective visitors to the shows, and deepens engagement with high-value collectors, curators, and the media.
• Ensuring that the CRM (HubSpot) is used effectively across the business.
• Ensuring data integrity and continually developing new reporting tools, liaising with the software vendor for additional customization.
• Undertaking and supervising a clean-up of the existing data set.
• Creating and using analytics to focus marketing and sales strategies.
• Turning data into meaningful insights about the addressable market of art advisors, collectors, curators, museum trustees, major donors, journalists, enthusiasts, and others who might attend Independent or engage with its year round initiatives.
• Understanding the Independent brand strategy as well as the roster of gallery participants.
• Understanding CRM features and functionality that could have an immediate and positive impact on marketing and sales results.
• Working with Marketing and Sales Senior Staff to map the visitor journey (online and offline).
• Working with Marketing and Sales Senior Staff to develop richer client profiles.
• Customizing data fields to mirror the visitor journey and yield useful reporting about visitor interest, engagement and transactions.
• Applying the rubric for segmenting contacts in the CRM.
• Linking galleries, artists, collectors, curators, and the media where relationships exist.
• Working with Marketing and Sales to manage the pipeline of prospects, visitors, and VIPs and reporting on conversion efforts, sales, and visitor retention.
• Identifying emerging collectors who need information and education.
• Connecting buyers and works that they might be interested in.
• Recommending digital content about galleries, specific artists, and works to re-ignite interest.
• Working with Marketing Director to enable targeted digital marketing campaigns to cross-promote galleries and artists.
• Using web traffic, CTR on ads, and IG engagement to recommend campaign strategies.
• Leveraging media coverage by pushing it to those who have expressed interest in galleries, artists, and Independent programming.
• Recommending dynamic lists for event invitations, e-announcements, previews, programming, and publications to increase conversion and retention.
• Tracking engagement and purchasing through every sales channel (physical and virtual spaces, fair booths, events).
• Continually providing actionable insights to the Sales, VIP, and Sponsorship team so that every staff member values the CRM as the single repository for up-to-date and accurate information about Independent’s audience.
• Partnering with the Project Management team to ensure that naming conventions and reporting tools in the CRM are consistent whether for promotional or gallery sales efforts.
• Auditing the CRM’s usage, compliance with data conventions, and addressing gaps in training.
• Ensuring the CRM is optimized and the vendor follows through on bespoke enhancements.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level