Client Data Platform Technology Lead

Qode • Arlington, TX

1d • $180,000 - $200,000 • Hybrid

About The Position

The Client Data Platform Technology Lead will manage CDP (Tealium), personalization (Dynamic Yield), and consent management capabilities, including identity resolution, segmentation, and activation across all digital channels. This role involves defining and implementing the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT). The lead will establish standards for event tracking, tagging, data flows, and consent capture to enable real-time and batch personalization and communication use cases. They will also lead the design and execution of personalization and consent strategies, ensuring consistent targeting, compliance, and experience delivery across channels. This position requires partnering with Marketing, Product, Data, and Compliance teams to translate business and regulatory requirements into scalable, measurable solutions.

Requirements

• 8+ years of experience in software engineering, digital platforms, or marketing technology
• Hands-on experience with CDP platforms (Tealium, Segment, Adobe RTCDP, or similar)
• Experience implementing personalization or decisioning platforms (Dynamic Yield, Optimizely, Adobe Target, etc.)
• Experience with event-driven architecture, data pipelines, and API-based integrations
• Experience working with consent management, privacy frameworks, or regulated data environments
• Translate business and regulatory requirements into technical solutions

Responsibilities

• Manage CDP (Tealium), personalization (Dynamic Yield), and consent management capabilities, including identity resolution, segmentation, and activation across all digital channels
• Define and implement the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT)
• Establish standards for event tracking, tagging, data flows, and consent capture to allow real-time and batch personalization and communication use cases
• Lead design and execution of personalization and consent strategies, ensuring consistent targeting, compliance, and experience delivery across channels
• Partner with Marketing, Product, Data, and Compliance teams to translate our goals and regulatory requirements into scalable, measurable solutions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed