Citrix Sales Director

Arrow•Denver, CO

2d•Remote

About The Position

The Sales Director is a strategic leader responsible for driving revenue growth, overseeing sales operations, and aligning the Citrix sales organization with broader business objectives. This role serves as a critical bridge between executive leadership and the sales team, translating corporate strategy into actionable plans that deliver measurable results.

Requirements

Proven track record of leading high-performing sales organizations and delivering revenue growth
Strong forecasting, analytical, and operational management capabilities
Executive-level communication, negotiation, and presentation skills
Ability to influence across all levels of the organization and drive alignment
Experience in B2B enterprise sales, with preference for Citrix or adjacent technologies
Typically requires a minimum of 15-18 years of related experience with a 4 year degree; or 12 years and an advanced degree; or equivalent experience.

Nice To Haves

Preference for Citrix or adjacent technologies

Responsibilities

Develop and execute comprehensive sales strategies aligned to company objectives and market opportunities
Set sales targets and quotas, and deliver accurate annual and quarterly revenue forecasts
Monitor and analyze key performance indicators, including pipeline health, conversion rates, deal size, and sales cycle
Leverage pipeline insights to ensure predictable revenue and proactively identify risks and growth opportunities
Drive execution of sales plans to meet or exceed revenue targets and expand market share
Align sales motions with evolving market dynamics, partner ecosystems, and Citrix priorities
Establish and manage performance metrics, budgets, and operating rhythms to ensure consistent execution
Lead, coach, and develop frontline sales managers and teams to achieve performance objectives
Recruit and retain top talent, while building a high-performance, accountable sales culture
Provide ongoing enablement, training, and career development to strengthen organizational capability
Build and maintain executive-level relationships with key customers and strategic partners
Partner with customers to understand business objectives and deliver value-driven solutions
Lead negotiations and close high-value, strategic deals
Maintain deep understanding of Citrix solutions, market trends, and competitive positioning
Equip teams to effectively articulate value propositions and differentiate in the market
Partner closely with marketing, product, and executive leadership to align go-to-market strategies
Support product launches, campaigns, and strategic initiatives to drive pipeline and revenue growth
Provide regular, data-driven insights on sales performance, market trends, and business outlook to executive leadership
Identify opportunities for growth and recommend strategic adjustments to improve outcomes