Church Communication CRM Product Manager

The Church of Jesus Christ of Latter-day Saints•Salt Lake, UT

1d•Hybrid

About The Position

The Salesforce Customer Relationship Manager (CRM) – Principal Salesforce Administrator for the Church Communication Department, to support the stability, continuity, and effective use of the global Salesforce CRM. This role is responsible for managing system enhancements, overseeing integrations and system improvements, global workforce training, and maintaining data quality and governance. The purpose of this position is to strengthen the Church’s relationships with government, interfaith, media, legal, and other opinion leaders by leading the vision, strategy, development, adoption, and continuous improvement of the Church’s Relationship Management (CRM) platform. The platform supports institutional relationship management, preserves organizational knowledge, strengthens continuity across leadership transitions, and enables effective follow-up and engagement with key external audiences worldwide.

Requirements

Bachelor’s degree in Business, Communications, Information Systems, Marketing, Public Administration, or a related discipline, or equivalent professional experience.
Five years of relevant professional experience in product management, CRM administration, business systems, customer success, project management, or a related field.
Experience managing enterprise Salesforce environments
Current Salesforce Administrator Certification
Strong knowledge of configuration, automation, reporting, dashboards, and integrations
Experience with data governance and security experience
Excellent communication and training skills
Advanced Microsoft Office experience
Demonstrated experience managing enterprise products through the full product lifecycle, including vision, planning, roadmap development, launch, adoption, support, and end-of-life considerations.
Experience translating customer needs and business requirements into product requirements, acceptance criteria, and technical solutions.
Strong project management, prioritization, and organizational skills.
Excellent written, verbal, and presentation skills.
Proven ability to influence cross-functional teams without direct authority.
Experience leading organizational change, training, and user-adoption initiatives.
Strong analytical skills with the ability to use data to inform decision-making.
Experience managing vendors, budgets, and technology initiatives.

Responsibilities

Support worldwide efforts to identify, maintain, and strengthen strategic relationships with government, interfaith, media, community, and other opinion leaders.
Develop processes that ensure effective follow-up following meetings with General Authorities and other senior Church leaders.
Develop reporting and analytics that enable leaders to evaluate outreach efforts, relationship engagement, and organizational effectiveness.
Own the vision, roadmap, and lifecycle of the Church’s CRM platform.
Prioritize product enhancements based on customer needs, organizational objectives, and strategic priorities.
Lead planning for current and future capabilities, including integrations, workflow automation, reporting, AI-enabled solutions, document generation, and relationship-management processes.
Establish and maintain a prioritized backlog, release schedule, and multi-year product roadmap.
Measure product performance, adoption, and customer outcomes, and identify opportunities for continuous improvement.
Administer, configure, and maintain Salesforce CRM
Manage data integrity including imports, cleansing, validation, and governance
Design and maintain workflows, automation, validation rules, reports and dashboards
Lead Quality Assurance testing efforts for system enhancements, upgrades and integrations
Collaborate with stakeholders to gather requirements and translate them into CRM solutions
Manage teams and volunteers who administer the CRM.
Provide corporate training and user support including developing and conducting training
Establish credibility with internal stakeholders through demonstrated competence and dependability
Create and maintain clear technical documentation for system admins and users
Utilize advanced Microsoft Excel skills for reporting, data analysis, and reconciliation
Troubleshoot system issues and implement effective solutions in a timely manner
Stay current with releases and emerging technology trends to recommend improvements
Manage vendor relations and project budgets
Provide responsive support outside of standard business hours, as needed, to accommodate inquiries and operational needs from a global workforce across multiple time zones, ensuring timely communication, issue resolution, and continuity of service.