CRM Manager

DAZN • New York, NY

2d • Onsite

About The Position

DAZN is seeking a CRM Manager to join their Subscription - Digital Acquisition Media team. This role is permanent and full-time, based in the US - New York. The ideal candidate will be a CRM manager looking for their next step in a fast-paced, global sports business, thriving in commercial, target-driven environments and enjoying building compelling CRM communications for sports fans. A strong understanding of US sports fandom and culture is essential. DAZN aims to be the world's leading sports broadcaster and a major global entertainment platform, with subscriber engagement, retention, and passion being key to growth. This role will focus on Boxing across the US and international Growth Markets, taking ownership of end-to-end CRM campaign delivery for key fight nights, PPV events, and broader lifecycle activity. It requires confidence in segmentation, personalization, copywriting, creative briefing, and optimization, coupled with a strong commercial mindset. While based in the US, collaboration with UK and European teams, as well as product, content, data, and analytics stakeholders, is expected to deliver best-in-class CRM experiences for boxing fans globally. An understanding of American sports culture, fandom, and fan behavior is highly valuable for creating authentic communications for US audiences while aligning with DAZN's global CRM strategy. Creative flair, attention to detail, and a passion for testing and optimization are key to success in this dynamic role.

Requirements

• 2+ years' experience in a CRM role
• Proven experience delivering end-to-end CRM campaigns in a commercial environment.
• Strong copywriting skills with an eye for creative detail and audience relevance.
• Confidence working across segmentation, personalisation and CRM lifecycle activity.
• Experience managing multiple priorities in a fast-paced, deadline-driven setting.
• Excellent stakeholder management and communication skills.
• Strong problem-solving skills and a proactive approach to delivering results.
• Ability and willingness to work closely with UK and European teams.

Nice To Haves

• A strong understanding of US sports fandom and culture.
• An understanding of American sports culture, fandom and fan behaviour.
• A creative flair, attention to detail and a passion for testing and optimisation.

Responsibilities

• Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention and subscriber growth.
• Own CRM activity across key events including fight schedules, major bouts, PPV campaigns and always-on lifecycle programmes.
• Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
• Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
• Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
• Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
• Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
• Work cross-functionally with product, content, data and analytics teams across international markets.
• Build strong stakeholder relationships and operate effectively within a global matrix organisation.

Benefits

• Access to DAZN
• Up to 15 days of paid time off
• Health benefits (including dental & eye care)
• A sick time package
• Parental leave offering
• Voluntary benefits (such as basic life term, personal accident and short and long-term disability covering)
• A 401(k) retirement plan
• Family friendly community
• Learning and development resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed