Childcare Enrollment Specialist

Bright Kids Learning Academy•Charlotte, NC

About The Position

The Childcare Enrollment Specialist supports the growth and success of Bright Kids Learning Academy by managing prospective-family inquiries, creating enrollment opportunities, conducting tours, and guiding interested families through enrollment. The role combines sales, relationship building, customer service, communication, and technology skills. The specialist communicates the value of the Academy’s childcare and educational programs and works toward enrollment and lead-conversion goals. The position manages inquiries and follow-ups, schedules and conducts tours, explains program options and services, maintains prospective-family records, and supports outreach and enrollment events. The specialist works closely with the Center Director to monitor enrollment activity and identify opportunities for improvement.

Requirements

Associate degree or higher from an accredited college or university.
At least one year of sales experience.
Strong computer and technology skills, including the ability to learn and manage digital inquiry management systems.
Excellent verbal and written communication skills.
Strong customer service and relationship-building abilities.
Comfort with outbound calls, follow-up messages, and engaging prospective families.
Ability to present programs confidently and communicate the value of services.
Strong organizational skills and attention to detail.
Self-motivated, goal-oriented, and results-driven.
Professional demeanor and a positive, welcoming attitude.

Nice To Haves

Previous experience in childcare, early childhood education, admissions, enrollment, or hospitality.
Experience with CRM platforms, lead management systems, or sales tracking software.
Experience conducting tours, consultations, or sales presentations.
Familiarity with the childcare industry and the needs of working families.

Responsibilities

Respond promptly and professionally to parent inquiries received by phone, text, email, website, and other channels.
Monitor the inquiry and lead management system and ensure prospective families receive timely communication.
Follow up with prospective families to encourage tour scheduling and enrollment, including re-engaging previous inquiries.
Identify families’ childcare needs and recommend appropriate programs.
Maintain an organized pipeline of prospective families and enrollment opportunities.
Schedule and conduct engaging tours and create a welcoming first impression.
Explain the Academy’s curriculum, learning environment, classroom programs, safety practices, family engagement, and program options.
Follow up after tours, answer questions, address concerns, and encourage enrollment.
Guide families through enrollment and help ensure required steps are completed.
Work toward established enrollment and lead-conversion goals.
Build relationships with local businesses, community organizations, schools, and family-focused organizations.
Participate in open houses, community events, enrollment drives, and promotional activities.
Encourage referrals and identify opportunities to generate leads and increase enrollment.
Maintain accurate lead information and track inquiries, follow-ups, tours, and enrollments.
Keep organized records and provide regular enrollment updates to management.
Use email, text messaging, spreadsheets, and other digital tools to support enrollment efforts.
Work with the Center Director to monitor enrollment activity and identify improvements.