Chief Revenue Officer - Executive Leadership with Real Impact

How to Manage a Small Law Firm • Miami, FL

13d • Remote

About The Position

This is an internal executive leadership role at How to Manage A Small Law Firm (HTM), a membership-based coaching and advisory company serving small law firm owners nationwide. The Chief Revenue Officer (CRO) will be responsible for architecting and scaling the entire revenue ecosystem, not just managing sales. The CRO will be a member of the Executive Leadership Team, working alongside the CEO, COO, CFO, and future Chief People Officer to shape company strategy, accelerate growth, and create alignment across the customer journey. This position requires executive-level ownership of both Sales and Marketing. The CRO will oversee leaders across Marketing, Intake, Sales, Client Success, and Retention, ensuring alignment across the entire customer lifecycle. The role is ideal for someone energized by innovation, accountability, measurable results, and building scalable organizations. Unlike most CRO positions that inherit a mature revenue engine, this role offers the opportunity to shape strategy, improve inter-departmental alignment, optimize customer acquisition and retention, and define the company's next stage of growth. The position carries significant executive authority to influence revenue strategy, organizational structure, performance metrics, and growth initiatives.

Requirements

• 15+ years of progressive leadership experience in revenue, sales, marketing, or growth functions.
• Executive-level ownership of both Sales and Marketing organizations.
• Proven record of driving significant revenue growth.
• Experience leading multiple revenue-generating departments simultaneously.
• Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations.
• Experience building and scaling teams, systems, and processes.
• Strong financial acumen and forecasting expertise.
• Demonstrated ownership of marketing functions, including demand generation and direct-response strategy.
• Experience in membership, subscription, or recurring revenue business models.
• Experience operating in founder-led, mid-market companies ($10M–$50M revenue range).
• Must reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA.

Nice To Haves

• Experience in coaching, consulting, education, professional services, or membership-based businesses.
• Background in entrepreneurial, founder-led, or high-growth organizations.
• Proven success with direct-response marketing, funnel optimization, and paid acquisition strategies.
• Experience leading remote or distributed teams.

Responsibilities

• Develop and execute the company's overall revenue strategy.
• Own performance across Marketing, Intake, Sales, Client Success, and Retention.
• Identify new growth opportunities, partnerships, channels, and market segments.
• Drive customer acquisition, conversion, expansion, and retention initiatives.
• Forecast revenue and provide strategic recommendations to the Executive Team.
• Oversee marketing strategy, lead generation, brand positioning, and campaign performance.
• Own direct-response and digital marketing strategy, including funnel optimization and customer acquisition channels.
• Continuously improve messaging, funnels, and customer acquisition performance.
• Identify emerging market trends and growth opportunities.
• Leverage data and analytics to improve conversion rates and customer acquisition costs.
• Create alignment between Marketing, Intake, and Sales teams.
• Improve lead conversion throughout the customer journey.
• Establish KPIs, reporting systems, and accountability structures.
• Coach leaders and teams to consistently exceed performance goals.
• Drive customer retention, engagement, and lifetime value initiatives.
• Improve referral generation and client satisfaction.
• Develop strategies that increase renewals, upsells, and long-term customer loyalty.
• Serve as a member of the Executive Leadership Team.
• Collaborate with executive leadership on company strategy and growth initiatives.
• Challenge assumptions, introduce new ideas, and drive innovation.
• Build scalable systems that support long-term growth.

Benefits

• Executive Performance Bonus Target Earnings: $175,000–$250,000+ based on company and revenue performance
• Genuine executive ownership and influence.
• Opportunity to shape growth strategy, build scalable systems, develop exceptional teams, and make a measurable impact on the future of the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed