Chief Operations Officer

VisionPoint Marketing • Raleigh, NC

1d • Remote

About The Position

VisionPoint Marketing is seeking a strategic, results-driven Chief Operations Officer (COO) to lead and evolve VisionPoint’s service delivery, project operations, and product innovation. This executive will be accountable for ensuring that our services are delivered with operational excellence and client impact—while continually refining our offerings to serve a dynamic market. The ideal candidate brings deep experience from within high-performing performance marketing agencies, preferably with expertise in higher education enrollment marketing. They are equally capable as an internal operator and external-facing leader, engaging confidently with high-value clients, prospective partners, and executive peers. This role demands visionary leadership, driving top performance and collaboration across all departments, process rigor, and the instinct to align client needs with market opportunities. As a key member of the executive team reporting to the CEO, the COO will shape company strategy, steer service innovation, and reinforce VisionPoint’s position as the most trusted enrollment marketing partner in the nation.

Requirements

• 10 years of progressive leadership, including 5+ years in a senior executive role within a performance marketing agency, with a proven track record of delivering operational excellence at scale.
• Demonstrated success overseeing both service delivery and project operations, with the ability to unify teams, tools, and processes into a seamless delivery engine.
• Proven track record of driving innovation in marketing services and product offerings.
• Skilled at leading high-performing teams through change, growth, and increasing complexity.
• Exceptional communicator and client partner, capable of leading strategic conversations with C-level executives and stakeholders.
• Analytical, data-informed, and adept at leveraging technology and metrics for operational improvement.
• A culture-builder who leads by example and is deeply aligned with VisionPoint’s core values.

Nice To Haves

• Experience in or deep familiarity with higher education enrollment marketing is strongly preferred.

Responsibilities

• Develop and drive the strategic vision for service operations, ensuring alignment with market demand, client needs, and company growth objectives.
• Lead product and service innovation efforts—using market feedback, client insights, and industry trends to evolve offerings that anticipate and exceed client expectations.
• Partner with fellow executives to align operations with sales, marketing, and finance, ensuring a unified and scalable approach to company goals.
• Represent VisionPoint in key client engagements, conferences, and high-profile industry discussions—positioning the company as a trusted authority in higher ed brand and marketing.
• Build and nurture a high-performing team culture across the services division; recruit, develop, and retain top talent aligned with VisionPoint’s values.
• Oversee the end-to-end delivery of VisionPoint’s services—including media, brand, enrollment strategy, creative, SEO, CRM, web, and analytics—ensuring they are documented and executed with excellence, efficiency, and measurable impact.
• Lead the agency’s project operations, ensuring the our teams are set up and enabled to do good work, on time including processes that govern client engagement, workflow, delivery, and quality are scalable, agile, and client-focused.
• Inspire, motivate, and hold accountable senior leaders across service and project management teams, fostering cross-functional collaboration and accountability.
• Establish KPIs and systems to measure delivery quality, resource utilization, client satisfaction, and profitability. Make data-informed decisions to optimize team performance and outcomes.
• Build executive-level relationships with clients, engaging directly in high-stakes conversations, escalations, or new opportunity explorations.
• Continuously improve operational systems, tools, and workflows to streamline delivery, reduce complexity, and enhance speed-to-impact. Proactively select, develop, and implement cutting-edge systems to maintain and optimize a high-functioning tech stack.
• Identify and champion opportunities to refine or launch new services that expand VisionPoint’s value proposition in the market.

Benefits

• Culture is a core benefit
• Invest in team members’ growth, well-being, and fulfillment

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed