Chief Operating Officer-Heavy Equipment
About The Position
The Chief Operating Officer (COO) is a member of the executive leadership team responsible for translating the CEO’s strategic vision into day-to-day operational execution. The role oversees sales, rental, service, parts, logistics, and fleet management, focusing on profitability, efficiency, and sustainable growth. The COO drives operational excellence across all branches, implements scalable processes and systems, and leads cross-functional teams to deliver strong performance. The role partners closely with the CEO on strategic initiatives, including geographic expansion, OEM negotiations, and post-acquisition integration.
Requirements
- 10–15+ years of progressive leadership experience within heavy equipment, construction machinery, or industrial distribution environments.
- Bachelor’s degree in Business, Engineering, or a related field required.
- Deep understanding of dealership operations, including rental fleets, depreciation strategies, RPO programs, and regulatory and safety compliance.
- Proven success leading multidisciplinary, geographically dispersed teams and building a high-performance culture.
- Exceptional communication, negotiation, and relationship-building abilities, with a hands-on yet strategic leadership style.
- Strong financial and operational analytics skills with a track record of data-driven improvement initiatives.
Nice To Haves
- MBA strongly preferred.
Responsibilities
- Develop and execute operational strategies aligned with the company’s growth objectives and the CEO’s vision.
- Oversee daily dealership operations, including Parts and Service Departments, to maximize productivity, utilization, and customer satisfaction.
- Implement policies, procedures, and automation tools such as ERP and WMS to streamline workflows and improve efficiency.
- Recruit, develop, and motivate high-performing teams across sales, rental, service, and branch management.
- Lead equipment sales, rentals, logistics, maintenance, and fleet operations across multiple locations.
- Establish performance dashboards and analyze metrics to guide operational and strategic decisions.
- Manage the full lifecycle of heavy equipment, including new and used equipment acquisitions, fleet rotation, and rental purchase options (RPO).
- Develop and manage operating budgets, capital expenditure plans, and revenue forecasts; oversee P&L performance and gross margin targets.
- Support expansion into new markets, OEM relationship management, and integration of acquired businesses.
- Build and maintain executive-level relationships with key customers, OEMs, and strategic suppliers.
- Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First Time (RFT), equipment utilization, and technician efficiency.
Benefits
- Competitive executive compensation package with performance-based incentives
- Comprehensive health, dental, and vision benefits
- Retirement plan with company contribution
- Vehicle allowance or company vehicle (as applicable)
- Executive-level autonomy and influence within a growing organization
- Opportunity to play a pivotal role in shaping the future of a market-leading dealership
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What This Job Offers
Job Type
Full-time
Career Level
Executive
