Chief Operating Officer-Heavy Equipment
About The Position
The Chief Operating Officer (COO) is a key member of the executive leadership team, responsible for translating the CEO’s strategic vision into day-to-day operational execution. The role oversees the dealership’s core functions—sales, rental, service, parts, logistics, and fleet management—with a focus on profitability, efficiency, and sustainable growth. The COO will drive operational excellence across all branches, implement scalable processes and systems, and lead cross-functional teams to deliver exceptional performance. The COO will also partner closely with the CEO on strategic initiatives, including geographic expansion, OEM negotiations, and post-acquisition integration. The employer is a well-established, rapidly growing heavy equipment dealership serving construction, infrastructure, and industrial markets. It operates across multiple locations and provides equipment sales, rentals, parts, and service solutions.
Requirements
- 10–15+ years of progressive leadership experience within heavy equipment, construction machinery, or industrial distribution environments.
- Bachelor’s degree in Business, Engineering, or a related field required.
- Deep understanding of dealership operations, including rental fleets, depreciation strategies, RPO programs, and regulatory/safety compliance.
- Proven success leading multidisciplinary, geographically dispersed teams and building a high-performance culture.
- Exceptional communication, negotiation, and relationship-building abilities, with a hands-on yet strategic leadership style.
- Strong financial and operational analytics skills with a track record of data-driven improvement initiatives.
Nice To Haves
- MBA strongly preferred.
Responsibilities
- Develop and execute operational strategies aligned with the company’s growth objectives and the CEO’s vision.
- Oversee daily dealership operations, including Parts and Service Departments, to maximize productivity, utilization, and customer satisfaction.
- Implement policies, procedures, and automation tools, such as ERP and WMS, to streamline workflows and improve efficiency.
- Recruit, develop, and motivate high-performing teams across sales, rental, service, and branch management.
- Lead equipment sales, rentals, logistics, maintenance, and fleet operations across multiple locations.
- Establish performance dashboards and analyze metrics to guide operational and strategic decisions.
- Manage the full lifecycle of heavy equipment, including new and used equipment acquisitions, fleet rotation, and rental purchase options (RPO).
- Develop and manage operating budgets, capital expenditure plans, and revenue forecasts; oversee P&L performance and gross margin targets.
- Support expansion into new markets, OEM relationship management, and integration of acquired businesses.
- Build and maintain executive-level relationships with key customers, OEMs, and strategic suppliers.
- Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First Time (RFT), equipment utilization, and technician efficiency.
Benefits
- Competitive executive compensation package with performance-based incentives
- Comprehensive health, dental, and vision benefits
- Retirement plan with company contribution
- Vehicle allowance or company vehicle (as applicable)
- Executive-level autonomy and influence within a growing organization
- Opportunity to play a pivotal role in shaping the future of a market-leading dealership
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What This Job Offers
Job Type
Full-time
Career Level
Executive
