Chief of Communications, District

Greeley•Greeley, CO

1d•Onsite

About The Position

This role is responsible for influencing and communicating the voice, brand, and reputation of Greeley-Evans School District 6. This position leads the planning, development, and execution of comprehensive internal and external communications for a diverse and dynamic district serving ~22,000 students. The Chief of Communications ensures clear, consistent, and transparent messaging that builds trust, strengthens engagement, and advances the Innovation 2030 Strategic Plan.

Requirements

Minimum of five years of experience in public relations, journalism, marketing, graphic design or related field
Bachelor's degree in communications, journalism, English, marketing, graphic design or public relations - or equivalent experience
Valid Colorado driver's license

Nice To Haves

Communications experience in a school district
Masters degree in a related field
Live within the attendance boundaries of D6

Responsibilities

Serve as a strategic advisor to the Superintendent and Superintendent's Cabinet as well as District Leadership Team
Anticipate and assess potential district issues, risks, and unintended consequences of district decisions, activities and incidents
Support leadership in positioning the district and schools within the community and education market
Develop and implement comprehensive communications, marketing, and branding strategies to promote the district and its services
Direct internal and external communication plans and activities
Lead and manage communications and presentations for the community
Provide leadership and training to staff on effective communication and Accessibility practices
Liaison for bond and mill-levy override campaigns
Lead media relations, dignitary visits and crisis communications as a member of the district's crisis response team
Serve as district spokesperson when appropriate
Write and oversee crisis communication, news releases and responses to media inquiries
Train leadership and staff on key messaging and crisis communication strategies
Promote district initiatives and educational issues to the media and the public
Participate in state and federal governmental relations efforts to influence legislation and policies impacting the district
Build and maintain relationships with elected officials, dignitaries, state agencies, and key community stakeholders
Develop and implement engagement strategies to build strong relationships with internal and external stakeholders
Promote and provide positive community relations and support district initiatives through targeted outreach
Lead and supervise communications staff and functions, including public relations, marketing, publications, social media, video production, and the district website
Supervise graphic design, layout, and production of district publications (brochures, flyers, posters, signage, etc.)
Direct updates and maintenance of the district's online presence, including the main website and school websites
Supervise video production and other multimedia communication efforts
Provide support at Board of Education meetings
Supervise and evaluate members of the Communications Department (assistant director, digital media manager and specialist, media services manager, bilingual interpreter)
Attend and support district-wide, school-based, and community meetings to gather and disseminate information
Respond to employee, media, and community requests for information and data
Coordinate and support district events and recognition activities