Chief Marketing Officer, CT & Xray

GE HealthCare•Waukesha, WI

9d•$240,000 - $360,000•Onsite

About The Position

The Chief Marketing Officer (CMO) will lead global marketing for the CT and X-ray businesses. This role is a blend of business leadership and creative leadership. The CMO will collaborate with business, product, and regional commercial leaders to identify growth opportunities, shape portfolio strategy, and define market presence for CT and X-ray. The position requires an individual who can understand the business, make strategic decisions, and translate these into compelling narratives and effective commercial execution.

Requirements

Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
Ten or more years of marketing experience, including product marketing
Experience leading global teams
Experience in product launches, commercialization, pricing or portfolio strategy
Healthcare or medical technology experience required
Strong written and verbal communication skills
Ability to move comfortably between strategy and execution
Ability to use customer and market insight to make business choices
Ability to translate choices into stories, campaigns, and commercial programs
Comfortable challenging the business and influencing senior leaders
Ability to make trade-offs
Ability to bring clarity to complex issues
Ability to build trust across teams
Ability to develop people
Demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.
Legally authorized to work in the United States

Nice To Haves

MBA or relevant advanced degree
Experience in Imaging, Radiology, CT or adjacent healthcare technology markets
Product management, sales or regional marketing experience
Experience developing portfolio, launch or brand campaigns
Experience leading creative teams, agencies or integrated marketing programs
Strong understanding of segmentation, positioning, pricing and lifecycle management
Proven ability to lead change and work effectively across a matrixed organization

Responsibilities

Define and implement the growth strategy for CT and X-ray by integrating customer insights, market dynamics, competitive intelligence, and business performance.
Shape the portfolio, positioning, segmentation, and pricing strategy, ensuring marketing priorities align with financial goals.
Create a clear and differentiated story for the CT and X-ray portfolio, translating complex technologies into simple, relevant, and memorable customer narratives.
Set the business narrative, develop creative platforms for major launches, and ensure individual product stories contribute to a coherent overall CT and X-ray story.
Lead the marketing approach for new product launches, pricing, installed-base programs, and growth initiatives.
Build customer awareness, strengthen preference, and accelerate adoption in collaboration with product, regional marketing, and commercial teams.
Ensure early regional involvement, equip sales teams effectively, and focus marketing investments on high-impact programs.
Lead the global marketing and product management team for CT and X-ray, setting clear priorities, developing talent, and ensuring accountability.
Influence, simplify decisions, and maintain team focus on critical work within a matrixed organization.
Maintain high standards for patient safety, customer satisfaction, quality, and compliance, including review and approval of external marketing communications.