Chief Marketing Officer, CT & Xray

GE HealthCare•Waukesha, WI

7d•Onsite

About The Position

The Chief Marketing Officer (CMO) will lead global marketing for the CT and X-ray businesses. This is a dual role requiring both business and creative leadership. The CMO will collaborate closely with business, product, and regional commercial leaders to identify growth opportunities, guide portfolio competition, and shape the market presence of CT and X-ray. The position demands an understanding of the business, the ability to make strategic choices, and the skill to translate these choices into clear narratives and effective commercial execution.

Requirements

Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
Ten or more years of marketing experience, including product marketing
Experience leading global teams
Experience in product launches, commercialization, pricing or portfolio strategy
Healthcare or medical technology experience required
Strong written and verbal communication skills
Demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.
Must be legally authorized to work in the United States, now or in the future, without sponsorship for employment visas.

Nice To Haves

MBA or relevant advanced degree
Experience in Imaging, Radiology, CT or adjacent healthcare technology markets
Product management, sales or regional marketing experience
Experience developing portfolio, launch or brand campaigns
Experience leading creative teams, agencies or integrated marketing programs
Strong understanding of segmentation, positioning, pricing and lifecycle management
Proven ability to lead change and work effectively across a matrixed organization

Responsibilities

Define and implement the growth strategy for CT and X-ray by integrating customer insights, market dynamics, competitive intelligence, and business performance to identify growth areas, prioritize customers and markets, and pinpoint areas of differentiation and improvement.
Shape the portfolio, positioning, segmentation, and pricing strategy, ensuring marketing priorities align with the business's financial goals.
Create a clear, differentiated story for the CT and X-ray portfolio, translating complex technologies, product roadmaps, clinical evidence, and technical innovation into simple, relevant, and memorable customer narratives.
Set the business narrative, develop strong creative platforms for major launches, and ensure individual product stories contribute to a coherent overall CT and X-ray story.
Lead the marketing approach for new product launches, pricing, installed-base programs, and broader growth initiatives.
Collaborate with product, regional marketing, and commercial teams to build customer awareness, strengthen preference, and accelerate adoption.
Ensure early regional involvement, equip sales teams effectively, and focus marketing investments on high-impact programs.
Lead the global marketing and product management team for CT and X-ray, setting clear priorities, developing talent, and ensuring accountability for delivery.
Partner closely across product, sales, regions, communications, digital, and other marketing teams, leveraging influence to simplify decisions and maintain focus on critical work in a matrixed organization.
Maintain high standards for patient safety, customer satisfaction, quality, and compliance, including appropriate review and approval of external marketing communications.