Chief Marketing Officer

Seattle Rep•Seattle, WA

8d•Hybrid

About The Position

The Chief Marketing Officer leads the strategy, execution, and performance of all marketing, communications, and audience engagement efforts at Seattle Rep. This role oversees a broad portfolio spanning brand, sales, digital strategy, communications, and patron experience, and is responsible for delivering both immediate revenue results and long-term audience growth. Seattle Rep is seeking a leader who combines strategic rigor with emotional intelligence – someone who can deliver results while building strong relationships and a sense of shared purpose across the organization. The successful candidate will be a visible and engaged presence, someone who leads from within the organization rather than at a distance. They will build trust through consistency, accessibility, and a genuine investment in the people and work around them. They will bring a collaborative, enterprise-wide mindset, working fluidly across departments to align audience and revenue strategies. This includes strengthening the partnership with Development and other key teams, ensuring that marketing is fully integrated into broader institutional goals. The ideal candidate will demonstrate confidence without ego – a leader who can operate as a strong peer at the senior level, advocate for ideas, and navigate complex dynamics with diplomacy and respect. They will be both creative and disciplined: energized by new ideas, open to experimentation, and curious about the future of audience engagement, while also grounded in data, structure, and execution. This is a role that requires resilience and steadiness. The pace of work is high, and the CMO must be able to manage pressure, support their team, and maintain focus in a dynamic environment. Equally important is the ability to balance ambition with sustainability – championing bold goals while ensuring that strategies are realistic, priorities are clear, and teams are set up for success. The CMO will bring energy, curiosity, and optimism – helping to shape a marketing function that not only drives revenue, but also contributes to the spirit, momentum, and forward-looking identity of Seattle Rep.

Requirements

10+ years of progressive experience in marketing, communications, sales, and audience engagement, ideally within performing arts, entertainment, or live events
Demonstrated success leading integrated marketing strategies that drive measurable revenue growth
Strong expertise in digital marketing, analytics, audience segmentation, and campaign optimization
Experience managing ticket sales campaigns, pricing strategies, and revenue forecasting
Proven ability to lead teams and collaborate cross-functionally in complex organizations
Strong financial and operational acumen, including budget management
Excellent communication and storytelling skills, with a refined sense of brand and audience
Experience managing external vendors and agency partners
Familiarity with CRM systems (Tessitura preferred)
Ability to thrive in a fast-paced, evolving, and collaborative environment

Nice To Haves

Tessitura CRM experience

Responsibilities

Accelerate revenue growth through effective subscription, single ticket, and group sales strategies
Reinforce audience engagement in a post-pandemic environment, with a focus on long-term loyalty and growth
Evolve a contemporary marketing model, incorporating new technologies, platforms, and audience behaviors
Help strengthen alignment across revenue functions, particularly between Marketing and Development
Clarify and amplify the Seattle Rep brand, both institutionally and across individual productions and events
Lead and mentor a multidisciplinary team spanning marketing, communications, patron services, and front-of-house operations
Set clear priorities, goals, and performance expectations for the department
Manage budgets, timelines, and resources to align ambition with execution
Foster a collaborative, creative, and accountable team culture
Provide leadership and strategic direction of Seattle Rep marketing/communications/patron services teams in the following areas: Marketing & Sales
Develop and oversee subscription, single ticket, and group sales campaigns across all productions and programs
Develop and implement dynamic pricing strategies and audience segmentation models
Forecast, analyze, and respond to ticket sales trends to maximize revenue and attendance
Oversee the planning and execution of show-specific campaigns for both produced and presented work
Continuously refine the customer journey – from first interaction through post-show engagement – to drive loyalty and retention
Oversee all digital platforms, including website, email, SMS, social media, and paid advertising
Partner with internal teams and external agencies to develop compelling, audience-centered content and campaigns
Leverage data and analytics to inform strategy and optimize performance
Stay at the forefront of digital innovation, evaluating new tools, platforms, and technologies to expand reach
Steward and evolve the Seattle Rep brand across all external touchpoints
Oversee public relations, media strategy, advertising, and community engagement efforts
Serve as a key storyteller for the organization, shaping narratives that resonate with diverse audiences and stakeholders
Ensure consistency, clarity, and impact across all communications
Ensure best practices in patron relationship building
Support and advise on customer service policies and practices that remove barriers and encourage loyalty
Work with the front of house team and other departments that impact audience experience, evaluate customer door-to-door experiences, and create opportunities and solutions to provide a best-in-field experience
Support FOH teams in managing audience challenges, with training and solutions to empower them and build confidence
Oversee the lobby and events team in managing the public spaces at Seattle Rep, ensuring the highest level of visitor experience and optimizing revenue opportunities from rentals, food and beverage operations, and merchandise