My client is a financial services company and looking for a Chief Marketing Officer roles.
Requirements
Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
Demonstrated leadership experience managing cross-functional teams of 10 or more people.
Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
Nice To Haves
Mandarin Speaking
Open to relocate
Responsibilities
Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.