Chief Marketing Officer

The Ward Law Group, PL • Miami Lakes, FL

23h • Onsite

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas. The firm is scaling from $100M to $250M+ and is recognized as one of the Best Places to Work. This role will lead the marketing strategy, oversee a team of 15-25+, manage full-funnel execution, build brand and storytelling, implement performance analytics, leverage marketing technology, align with other departments, manage multi-state and cultural expansion, oversee budget and vendors, and collaborate with the Executive Leadership Team. The ideal candidate will have proven experience in scaling brand and revenue, multi-channel mastery, strategic vision, operational excellence, cultural alignment with faith-based values, strong team leadership, data-driven decision-making, a hands-on builder's mentality, and an understanding of legal or regulated industries. The firm values faith, accountability, leadership, loyalty, and service.

Requirements

• 10+ years in marketing leadership roles (CMO, SVP, VP)
• Managed teams of 7+ direct reports, with organization sizes of 30+ cross-functional marketing and sales professionals.
• Experience in scaling marketing efforts in high-growth service-based companies from $50M to $250M+.
• Experience overseeing marketing budgets of $10M+ and delivering measurable ROI.
• Familiarity with scaling both B2C and B2B campaigns nationally, ideally across regulated or professional services industries.
• Prior leadership in a high-growth company with at least 30% YoY growth.
• Deep expertise in full-funnel marketing: digital (SEO, Google Ads, Meta Platform, social, video), traditional (TV, radio, billboards), PR, and influencer/brand ambassador strategy.
• Experience integrating performance marketing with brand storytelling.
• Experience in multi-office, multi-state campaigns including bilingual (English/Spanish) markets.
• Strategic thinker capable of building a national brand and aligning marketing objectives with the firm’s mission.
• Experience developing marketing flywheels that compound results.
• Ability to lead transformation initiatives, integrate new platforms, and use AI/automation to scale outreach.
• Built and led high-performing in-house marketing teams of 15+ people.
• Experience setting KPIs and implementing data dashboards to monitor lead generation, case acquisition, client journey, and brand lift.
• Skilled in budget planning, vendor management, media buying negotiations, and ROI optimization.
• Lives and leads by faith-based values such as service, accountability, loyalty, empathy, and transformation.
• Understands the power of storytelling, especially for immigrant, minority, or underserved communities.
• Demonstrates humility, servant leadership, and an ability to foster team-wide trust and growth.
• Track record of coaching, mentoring, and growing talent internally.
• Combines analytical rigor with emotional intelligence—knows how to turn data into insight and insight into mission-aligned action.
• Proficient in Salesforce, Google Analytics, attribution modeling, call tracking tools (e.g., CallRail), and brand sentiment tools.
• Can build and present reports that clearly articulate what’s working, what’s not, and how to optimize.
• Comfortable rolling up their sleeves to fix gaps in campaigns, creatives, funnels, or partnerships.
• Enjoys operating in a non-corporate, “builder-mode” environment.
• Flexible to work across departments (e.g., intake, sales, legal ops) to align client journey and brand touchpoints.
• Familiarity with personal injury, legal ethics in marketing (Bar compliance), or industries like healthcare, insurance, or financial services.
• Understands client confidentiality, credibility, and reputation risk.
• Clear communicator who can present to boards, media, and C-level peers with polish and clarity.
• Knows how to communicate complex marketing strategies to non-marketing leadership in business terms: growth, ROI, CAC, retention.
• Experience in bilingual/bicultural markets strongly preferred.
• Bachelor’s in Marketing, Business, or Communications (MBA a plus).
• Experience in legal, healthcare, insurance, or regulated industry preferred.
• Fluent in marketing stack: Salesforce, CallRail, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, etc.
• Must be willing to work on-site in Miami, with travel to NY and TX offices as needed.

Nice To Haves

• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant, Hispanic, or underserved communities.
• Has led marketing during geographic expansion (e.g., new office launches, new state entry).
• Background working with celebrity endorsements, local influencers, or community partnerships.
• Experience producing video testimonials, radio ads, and multi-format social campaigns that convert.

Responsibilities

• Build and execute a national marketing strategy to scale revenue and reputation across markets, aligning with firm values.
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content), including hiring, mentoring, and retaining talent.
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach, ensuring resonance with Hispanic and immigrant audiences.
• Build a powerful brand that evokes trust, purpose, and transformation through client journeys and community engagement.
• Implement KPIs for all campaigns and track metrics like CAC, CPL, cost per signed case, and ROI.
• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes.
• Work closely with Intake, Legal Ops, and Sales to ensure a cohesive and high-converting client journey.
• Localize campaigns across Miami, Orlando, NYC, and Texas, navigating compliance nuances for legal marketing in each state.
• Manage marketing budgets of $10M+ annually, negotiating vendor and media contracts.
• Serve as part of the Executive Leadership Team, translating marketing metrics into business outcomes.

Benefits

• Paid Time Off (accrues 3 weeks per year)
• Health insurance (firm covers 40-65% of employee premium, with national coverage options and free mental health services)
• Dental plans (with unlimited coverage)
• Vision plans
• Short-term and Long-term Disability benefits (paid by the firm)
• 1X earnings life insurance coverage (paid by the firm)
• Firm-paid accidental death and dismemberment benefit
• Supplemental insurance options (Critical Illness, Accident, Cancer, Hospital Confinement Indemnity, Term Life, Whole Life)
• 401(K) plan with firm match (100% on first 3%, 50% on next 2% after one year of service, immediate vesting)
• Competitive compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Executive