Chief Marketing Officer

the-talent-project.com•New York, NY

4d•Hybrid

About The Position

Our client is seeking a Chief Marketing Officer to build and scale its direct-to-consumer growth engine from initial traction to meaningful scale. This is a foundational leadership role responsible for defining how “skin longevity” is understood, communicated, and adopted by consumers. The CMO will sit at the intersection of science, brand, and performance—translating clinical credibility into mass-market demand and durable revenue. This role is ideal for a rare operator who has both built from zero and scaled successfully, and who is motivated by the opportunity to shape an entirely new category—not just grow an existing brand.

Requirements

Proven ability to build and scale a DTC brand from early traction to significant growth
Deep expertise across full-funnel marketing: acquisition, conversion, and retention
Strong brand instincts paired with analytical rigor and performance mindset
Experience translating complex or science-backed products into compelling consumer narratives
Ability to operate both strategically and tactically in a fast-moving environment
Entrepreneurial mindset with a bias toward action and experimentation
10+ years in marketing, with significant experience in DTC or consumer startups
Demonstrated success scaling paid media and managing performance marketing at scale
Experience building and leading high-performing teams
Track record of owning revenue or growth metrics, not just marketing outputs

Nice To Haves

Background in beauty, wellness, health, or adjacent categories strongly preferred

Responsibilities

Define and test core positioning and messaging for the “skin longevity” category
Build and iterate landing pages, funnels, and conversion flows
Identify and validate initial acquisition channels (paid, creator-led, etc.)
Establish baseline CAC, CVR, and retention metrics
Develop initial creative strategy and content direction
Scale paid acquisition while maintaining strong unit economics
Build a repeatable content and creator engine
Expand into additional channels (SEO, partnerships, affiliates)
Optimize LTV through subscription models, lifecycle marketing, and bundling
Build and lead a high-performance marketing team
DTC revenue and growth performance
Brand and creative strategy
Paid media and channel performance
Website and conversion funnels
Email/SMS and retention systems
Messaging, positioning, and content direction
Core metrics: CAC, LTV, payback period