Chief Marketing Officer

America's Floor Source•Columbus, OH

6h•Hybrid

About The Position

America’s Floor Source Group (AFS) is a growing, multi-brand flooring business aiming to reach $500M in revenue. Operating across four brands and seven channels, AFS is seeking a Chief Marketing Officer (CMO) to elevate its marketing efforts. This is a growth-focused role, not a turnaround position, requiring a leader to accelerate existing marketing strategies and drive significant revenue growth. The CMO will have full ownership of marketing strategy for Retail, Ecommerce, Direct-to-Consumer (DTC), and Pro channels, which represent key growth opportunities. Reporting directly to the CEO, the CMO will be a key member of the senior leadership team, influencing strategic decisions. This is a hands-on leadership role within an execution-oriented culture, where leaders are expected to be close to the work and treat revenue as a personal responsibility. The ideal candidate will build organizational alignment around the customer, collaborating with sales, operations, and the contact center to ensure a consistent, conversion-focused customer experience across all brands and channels. Influence beyond the marketing department is expected.

Requirements

10+ years in marketing with a performance marketing foundation.
Proven ability to drive paid and organic demand at scale.
Hands-on operator comfortable leading from the front.
Experience scaling an ecommerce channel, understanding conversion drivers and revenue growth.
B2C and B2B marketing experience, capable of shifting between consumer and trade/professional audiences.
CRM fluency and experience building lifecycle marketing programs for repeat revenue and customer retention.
Multi-brand or multi-channel experience.
Technology leadership, including leveraging AI, marketing automation, and emerging platforms for performance advantages.
Experience driving cross-functional change beyond the marketing organization.
Progress-over-perfection mindset, with the ability to move fast, test, learn, and iterate.
Strong communication skills, ability to build alignment, and bring people along.

Nice To Haves

Experience overseeing or partnering closely with a contact center or inside sales team.
Background in retail, home services, home improvement, or building materials.

Responsibilities

Drive revenue growth across Retail, Ecommerce, DTC, and Pro channels.
Maximize the revenue potential of the existing Ecommerce platform through modernization, conversion optimization, and performance marketing.
Partner to launch and scale the new Direct-to-Consumer (DTC) channel.
Own the go-to-market strategy for the Pro channel, including messaging, positioning, campaigns, and programs.
Build and manage the marketing performance system, including analytics, attribution, and reporting to connect marketing spend to revenue.
Ensure brand clarity and consistency across all markets and channels for the four AFS brands.
Lead, develop, and elevate the marketing team.