Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

The Ward Law Group, PL•Miami Lakes, FL

8d•Onsite

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer (CMO) to drive brand expansion, client acquisition, and market presence as the firm scales from $100M to $250M+. This role will lead the national marketing strategy, oversee a team of 15-25+ marketing professionals, and manage a budget of $10M+ annually. The CMO will be responsible for full-funnel execution across various channels, building a powerful brand, and leveraging technology to streamline processes. This position requires a hands-on leader with proven experience in high-growth, service-based organizations, particularly within regulated industries, and a strong understanding of marketing to diverse cultural audiences. The role involves cross-functional alignment with Intake, Legal Ops, and Sales, and requires navigating compliance nuances for legal marketing across multiple states. The CMO will also serve as part of the Executive Leadership Team, translating marketing metrics into business outcomes.

Requirements

Minimum 10+ years in senior marketing leadership roles (CMO, VP, SVP).
Proven experience scaling marketing in a company growing from $50M to $250M+.
Managed $10M+ annual marketing budgets with strong, measurable ROI.
Experience driving 30%+ year-over-year growth.
Built and scaled both B2C and B2B acquisition strategies, ideally in regulated or professional services industries.
Deep expertise across digital marketing (SEO, Google Ads, Meta, social, video).
Deep expertise across traditional marketing (TV, radio, billboards).
Deep expertise in PR, influencer, and brand partnerships.
Proven ability to combine performance marketing (CPL/CPA) with brand storytelling.
Experience managing multi-state and multi-office campaigns, including bilingual markets.
Built and scaled national brands.
Developed repeatable marketing systems that compound growth.
Led marketing transformation initiatives, including CRM (Salesforce), marketing automation, and AI-driven tools.
Built and led high-performing in-house teams (15+ marketers).
Established KPIs, dashboards, and reporting systems for lead generation, client acquisition, and conversion.
Strong experience in budget planning and allocation, vendor and agency management, and media buying.
Managed 7+ direct reports and 20–30+ person teams across marketing and sales functions.
Proven track record of hiring, mentoring, and developing strong talent.
Expert in translating data into actionable growth strategies.
Strong experience with Salesforce, Google Analytics, CallRail, and attribution modeling.
Ability to clearly communicate what’s working, what’s not, and how to optimize.
Comfortable executing, not just leading strategy; willing to dive into campaign gaps, funnel performance, and creative/channel optimization.
Experience in regulated industries such as Legal, healthcare, insurance, financial services, or similar.
Strong understanding of compliance constraints and reputation management.
Confident communicator with experience presenting to C-level leadership, boards, and external stakeholders.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Experience with modern marketing stack: Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
Willingness to work on-site in Miami Lakes, FL and travel as needed.

Nice To Haves

Bilingual (English & Spanish) experience marketing to Hispanic and multicultural audiences.
Background in multi-location or multi-state expansion.
Experience with influencers, community partnerships, or local outreach.
Experience with video testimonials, radio, and social campaigns.
Experience in high-growth, performance-driven environments.

Responsibilities

Build and execute a national marketing strategy to scale revenue and reputation across markets.
Align all marketing initiatives with firm values: service, leadership, loyalty, and faith.
Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
Hire, mentor, and retain top-tier marketing talent and create pathways for internal growth.
Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
Ensure marketing strategy reaches and resonates with Hispanic and immigrant audiences.
Build a powerful brand that evokes trust, purpose, and transformation.
Tell the firm’s story through emotionally resonant client journeys and community engagement.
Implement KPIs for all campaigns and track metrics such as CAC, CPL, cost per signed case, and ROI.
Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
Localize campaigns across Miami, Orlando, NYC, and Texas.
Navigate compliance nuances for legal marketing (Bar rules) in each state.
Manage marketing budgets of $10M+ annually.
Negotiate vendor and media contracts.
Ensure cost-effective campaign execution and vendor accountability.
Serve as part of the Executive Leadership Team.
Translate marketing metrics into business outcomes to influence firmwide decisions.

Benefits

Paid Time Off (accrues 4.62 hours per pay period for a total of three weeks per year).
Health insurance (firm covers 40-65% of employee premium, with national coverage options and free mental health services).
Dental plans (with unlimited coverage).
Vision plans.
Short-term and Long-term Disability benefits (paid for by the firm).
1X earnings life insurance coverage (paid for by the firm).
Firm-paid accidental death and dismemberment benefit.
Supplemental insurance options (Critical Illness, Accident, Cancer, Hospital Confinement Indemnity, Term Life, Whole Life).
401(K) plan.
401(K) matching (100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting, after one year of service).
Bonus eligible.
Competitive compensation package.