Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

The Ward Law Group, PL•Miami Lakes, FL

9d•$230,000 - $260,000•Onsite

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer (CMO) to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas. The firm is scaling from $100M to $250M+ and is recognized as one of the Best Places to Work. This role involves leading national marketing strategy, overseeing a team of 15-25+ marketing professionals, executing full-funnel marketing initiatives, building a powerful brand, and driving marketing performance through data and technology. The CMO will collaborate closely with other departments to ensure a cohesive client journey and will be responsible for multi-state and cultural expansion, including navigating compliance nuances for legal marketing. The position is based in Miami Lakes, FL, with travel as needed.

Requirements

10+ years in senior marketing leadership roles (CMO, VP, SVP)
Experience managing teams of 20+ with 7+ direct reports
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Experience with modern marketing stack: Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
Willingness to work on-site in Miami Lakes, FL and travel as needed
Successfully scaled marketing in a company growing from $50M to $250M+
Managed $10M+ annual marketing budgets with strong, measurable ROI
Experience driving 30%+ year-over-year growth
Built and scaled both B2C and B2B acquisition strategies, ideally in regulated or professional services industries
Deep expertise across: Digital (SEO, Google Ads, Meta, social, video), Traditional (TV, radio, billboards), PR, influencer, and brand partnerships
Proven ability to combine performance marketing (CPL/CPA) with brand storytelling to drive both lead volume and trust
Experience managing multi-state and multi-office campaigns, including bilingual markets
Built and scaled national brands
Developed repeatable marketing systems (“flywheels”) that compound growth
Led marketing transformation initiatives, including CRM (Salesforce), marketing automation, AI-driven tools and optimization
Built and led high-performing in-house teams (15+ marketers)
Established KPIs, dashboards, and reporting systems
Metrics across lead generation, client acquisition, and conversion
Strong experience in budget planning and allocation, vendor and agency management, media buying and ROI optimization
Managed 7+ direct reports
Managed 20–30+ person teams across marketing and sales functions
Proven track record of hiring, mentoring, and developing strong talent
Building accountable, high-performance teams
Expert in translating data into actionable growth strategies
Strong experience with Salesforce, Google Analytics, CallRail
Attribution modeling and campaign tracking
Ability to clearly communicate what’s working, what’s not, and how to optimize
Comfortable executing, not just leading strategy
Thrives in a fast-paced, high-accountability environment
Willing to dive into campaign gaps, funnel performance, creative and channel optimization
Works cross-functionally with intake, sales, and operations to improve the full client journey
Experience in legal, healthcare, insurance, financial services, or similar industries
Strong understanding of compliance constraints, reputation management, and high-trust customer acquisition
Confident communicator with experience presenting to C-level leadership, Boards, and external stakeholders
Able to translate marketing into business outcomes: Revenue growth, CAC / CPL, ROI and retention

Nice To Haves

Bilingual (English & Spanish)
Experience marketing to Hispanic and multicultural audiences
Background in multi-location or multi-state expansion
Experience with influencers, community partnerships, or local outreach
Experience with video testimonials, radio, and social campaigns
Experience in high-growth, performance-driven environments
MBA

Responsibilities

Build and execute a national marketing strategy to scale revenue and reputation across markets.
Align all initiatives with firm values: service, leadership, loyalty, and faith.
Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
Build a powerful brand that evokes trust, purpose, and transformation.
Tell the firm’s story through emotionally resonant client journeys and community engagement.
Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
Localize campaigns across Miami, Orlando, NYC, and Texas.
Navigate compliance nuances for legal marketing (Bar rules) in each state.
Manage marketing budgets of $10M+ annually.
Negotiate vendor and media contracts.
Ensure cost-effective campaign execution and vendor accountability.
Serve as part of the Executive Leadership Team.
Translate marketing metrics into business outcomes to influence firmwide decisions.

Benefits

Paid Time Off (3 weeks per year)
Health insurance (firm covers 40-65% of employee premium, includes national coverage and free mental health services)
Dental plans (with unlimited coverage)
Vision plans
Short-term and Long-term Disability benefits (paid by the firm)
1X earnings life insurance coverage (paid by the firm)
Firm-paid accidental death and dismemberment benefit
Supplemental insurance options (Critical Illness, Accident, Cancer, Hospital Confinement Indemnity, Term Life, Whole life)
401(K) plan with firm match (100% on first 3%, 50% on next 2%, with immediate vesting after one year of service)
Bonus Eligible
Competitive compensation package